@MPJHorner have you figured out how to determine keyword difficulty yet? I'm still struggling.
I would recommend google adwords tool first because it shows exact no of searches and next https://ultimatenichefinder.com/
Again, it completely depends mate.
The most important step in this case is the on-site optimisation.
1. Look at the content that is currently ranking. Make yours longer, and make yours better.
2. Make sure you put the target keyword in the Title of the page.
3. Make sure you put the target keyword in the meta description (download a plugin called Yoast. This will allow you to add titles and meta data very easily)
4. Make sure you use the target keyword several times in the content of the page. If you can add it to a H1 tag, thats even better.
From here, you need to start building backlinks. You can either learn from here how to build them yourself, or go to the marketplace and start shopping
Good luck![]()