I am new to BHW and somewhat SEO. I am reading through a lot of articles referencing competition levels. I understand this is key to success (Too hard = setup for failure). I'm familiar with some of google's tools and more recently Moz toolbar. Moz for instance typical rates with: PA - Page Authoriry DA - Domain Authority Both on a scale of 1-100. I've already read some threads on PA vs PR (Google PageRank) and it seems both are good indicators. Now, lets look at PA/DA for now. For experienced people yourselves what ratings would you consider EASY/MEDIUM/HARD? *Sorry i have got some abbreviations wrong I put the context next to them to check i am referring to the correct thing!