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How to Build Backlinks for eCommerce ?

Discussion in 'Link Building' started by Rules, Apr 4, 2016.

  1. Rules

    Rules Junior Member

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    So, I'm running an ecommerce. But, I'm struggling in rankings so, can you guys tell me on how to get backlinks to my website so that I can boost my rankings.
    It is a geo specific ecom so, I'm not targeting global.
     
  2. iSearcher

    iSearcher Registered Member

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    I'm interested also. Also it is interesting whether you buy packages for White Hat SEO and how do you identify the package quality before ordering?
     
  3. Dawgtown

    Dawgtown Junior Member

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    With your eCommerce website, is there a lot of competition in the niche? Is the niche dominated by well established or high PR websites like Amazon or Walmart? Typically, most eCommerce websites are difficult to rank in Google because the content is very thin or even non-existent. Many of the eCommerce websites that I have seen people build use duplicate content from other websites making them less unique. Even the best backlinking strategy will fail to increase your rankings in those situations.

    The first thing you need to do with any eCommerce website is determine A) Who are your customers? and B) Who is your competition for those products? Once you have figured that out, then you can successfully map out a strategy to gain sales. Remember, TARGETED traffic is what you are after to get the kind of conversions that you are looking for.

    I have a few important questions for you. Are you selling physical products through a webstore or building a webstore of affiliate products? Are the products that are featured on your eCommerce website unique (handcrafted or your own brand) or can they be purchased through other websites and/or physical stores? Also, you had mentioned geo-specific eCommerce...what is the demand and competition for these products?

    I hope that I can be of assistance as I have built many eCommerce webstores for myself and clients.
     
  4. Dawgtown

    Dawgtown Junior Member

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    Any updates or response?
     
  5. ltdisturbed

    ltdisturbed BANNED BANNED

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    Hey, I think you might have some answers about ecommerce !

    I'm running one too, and it's my own brand and own made products. It's true that I struggle to get traffic and I'm pretty new to all this internet marketing world.

    So I'm reading a ton of information but most of them are for blogs, and for ecommerce there isn't a lot of information.

    As you said there is a lot of duplicate content on my website since I decline each product and each color into a different link (so same content but different colors only)

    Moreover, I want to launch a B2B store (currently mine is a B2C) but it will be exactly the same too, so duplicate content again.

    I read that I should focus on the blog do bring traffic, but according to you, what are the best ways to attract traffic for a ecommerce.

    I also want to focus on Social Networks such as Instagram to bring targeted traffic.

    If you have any tips I'd love to hear them :)

    Thanks !
     
  6. Dawgtown

    Dawgtown Junior Member

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    I am sending you a PM for a more detailed response to your questions. Here, I'll try and answer the traffic question and try to clarify the difference between blog and eCommerce websites.

    First, a website's traffic should be divided into 2 categories. There is organic search engine traffic that is primarily focused on on-page SEO optimization and there is direct traffic linking from forums, blog comments, web 2.0's, social media, paid advertising, etc. How you get traffic depends primarily on your niche and the type of products you are selling. If they are your own brand, then you need to try and promote those. If they are products sold elsewhere on other websites, you need to identify your competition (using keywords) and work to outrank them.

    Just as with a blog, an eCommerce website is niche based. The products being sold on the eCommerce site are typically related somehow. You would't want a website full of coffee mugs selling women's shoes. Use this niche relationship to help promote the products on your eCommerce website. No matter what niche you are in, you will have a difficult time making sales if you don't build trust with your buyers first. To do this, it is helpful to have articles on your website that discus the niche and talk about how your products are ideally suited for your website visitors.

    Just having a homepage with a 'shop' and listing dozens of products can look strange to your visitors and will probably not convert well. If you can use social media or direct traffic to these shop pages, however, they can convert but you will have to build trust beforehand. Interacting with others in forums or through social media posts is one effective way of doing this. Be real, be human. Always put yourself in the customer's shoes and ask yourself "Would I buy from this person?".
     
  7. anne29

    anne29 Registered Member

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    Thanks for these tips. It is really helpful. Since I am also looking for ways to effectively market my products.