blackbeans
Elite Member
- Nov 29, 2008
- 9,247
- 4,806
If you're serious about branding your website, you have to remember that your brand is not just your logo.
A lot of newbie bloggers think that as long as they come up with the distinctive logo or header, they have a solid brand.
You see, your online brand has almost nothing to do with graphical manifestations.
If that's all it took to create a brand, then all those blogs out there with amazing logos would be recognizable brands.
Unfortunately, that's not the case.
Only a tiny fraction of blogs in any given niche, gain any traction.
To build a solid brand, you need to produce content that your target audience members would actually be interested in.
That's the bottom line.
This is actually easy to say but hard to implement because highly-engaging content requires a two-way conversation between the consumers of your content and the brand that you are building.
Your brand, really, is not a fixed creation.
It's not some sort of monolithic package you arrive at in a vacuum.
If anything, it is the product of an evolutionary development process that only takes place after a long period of not only speaking to your target audience members but listening to them as well.
This interplay cultivates a loyal community of users around your content.
That's how you separate branded websites from websites that are here today and gone and forgotten tomorrow.
I hope you know which type of website you wish to build.
Branding is all about content and the interesting thing about it is this content is not just the stuff that you post on your site.
It's also your engagement with other people in your niche.
It's also your engagement with other websites.
It's also how you handle your viewers.
In other words, it's your online personality.
Handle it with care.
A lot of newbie bloggers think that as long as they come up with the distinctive logo or header, they have a solid brand.
You see, your online brand has almost nothing to do with graphical manifestations.
If that's all it took to create a brand, then all those blogs out there with amazing logos would be recognizable brands.
Unfortunately, that's not the case.
Only a tiny fraction of blogs in any given niche, gain any traction.
To build a solid brand, you need to produce content that your target audience members would actually be interested in.
That's the bottom line.
This is actually easy to say but hard to implement because highly-engaging content requires a two-way conversation between the consumers of your content and the brand that you are building.
Your brand, really, is not a fixed creation.
It's not some sort of monolithic package you arrive at in a vacuum.
If anything, it is the product of an evolutionary development process that only takes place after a long period of not only speaking to your target audience members but listening to them as well.
This interplay cultivates a loyal community of users around your content.
That's how you separate branded websites from websites that are here today and gone and forgotten tomorrow.
I hope you know which type of website you wish to build.
Branding is all about content and the interesting thing about it is this content is not just the stuff that you post on your site.
It's also your engagement with other people in your niche.
It's also your engagement with other websites.
It's also how you handle your viewers.
In other words, it's your online personality.
Handle it with care.
