I'm in a niche right now that I enjoy and I'm working on my site trying to grow a brand, but a new competitor has recently joined and is pumping out ai content. He has a few hundred pages of terrible and obvious ai generated content. Its all fluffer content with a ton of grammatical errors, but he's already starting to rank and he's ranking for keywords that I was planning to rank for maybe 4-6 months from now. What can I do to stop him besides getting more links myself?