This is one of the first rules I learned when direct linking to a affiliate site. if the Company is bidding on the ad then never touch it. Remember as an affiliate you only get a % of the sale. The company is still making a profit so remember they can ALWAYS spend more then you to make the sale. There is no was to beat them so don't even try unless you have a few tricks that don't require you to outspend them.
How the hell are you getting positive roi with adwords?
- Thread starter secretboy08
- Start date
This is one of the first rules I learned when direct linking to a affiliate site. if the Company is bidding on the ad then never touch it. Remember as an affiliate you only get a % of the sale. The company is still making a profit so remember they can ALWAYS spend more then you to make the sale. There is no was to beat them so don't even try unless you have a few tricks that don't require you to outspend them.
secretboy08
Elite Member
- Apr 2, 2008
- 2,395
- 886
see Nick's pandora box.
In a nutshell.
We will assume some folks, as you say, are spending $500.00 plus on adwords in your niche so it should be profitable.
Don't try to bid on the same keywords they are. They are getting a much better rate and it looks like they have a good budget.
Choose good, low competition long-tail keywords. Your ad rates will be lower and the competion less severe so you can get them at a better price.
Only bid on the "low hanging fruit", long tail targeted keywords.
Don't copy anything exactly, you have to change each ad to suit your own website or landing page (you do want to capture emails, don't you?).
Rewrite each of your ads to include your keywork in the first line of your adword's ad. It should also be repeated in one of the next two description lines.
Make sure your keyword is also in your destination url, either in the url name or as a subdirectory - example: keyword.foo.com or even foo.com/keyword.
Put your keywords in the title tag of your landing page.
Put your keywords in your "well written" meta tag description.
Put your keywords in your meta keywords tag. No stuffing allowed.
Use your keyword in your h1 tags as the heading of your landing page. Also use h2 and or h3 tags as appropriate. Also use your keyword in the body of the page several times. Don't overdo it. Your landing page must be relevant to your keywords.
Split test with two similar ads, different keywords. You will need about 50 clicks to get a descent comparison. Basically, choose the highest performing ad. longer performing ads/test ing can produce different results but this will depend on your pocketbook and resillience.
Set up your ads so they only run during certain hour of the day. Choose specific countries or limit your advertiseing to US, Canada, UK, etc.
Good luck with your campaign
noob
We will assume some folks, as you say, are spending $500.00 plus on adwords in your niche so it should be profitable.
Don't try to bid on the same keywords they are. They are getting a much better rate and it looks like they have a good budget.
Choose good, low competition long-tail keywords. Your ad rates will be lower and the competion less severe so you can get them at a better price.
Only bid on the "low hanging fruit", long tail targeted keywords.
Don't copy anything exactly, you have to change each ad to suit your own website or landing page (you do want to capture emails, don't you?).
Rewrite each of your ads to include your keywork in the first line of your adword's ad. It should also be repeated in one of the next two description lines.
Make sure your keyword is also in your destination url, either in the url name or as a subdirectory - example: keyword.foo.com or even foo.com/keyword.
Put your keywords in the title tag of your landing page.
Put your keywords in your "well written" meta tag description.
Put your keywords in your meta keywords tag. No stuffing allowed.
Use your keyword in your h1 tags as the heading of your landing page. Also use h2 and or h3 tags as appropriate. Also use your keyword in the body of the page several times. Don't overdo it. Your landing page must be relevant to your keywords.
Split test with two similar ads, different keywords. You will need about 50 clicks to get a descent comparison. Basically, choose the highest performing ad. longer performing ads/test ing can produce different results but this will depend on your pocketbook and resillience.
Set up your ads so they only run during certain hour of the day. Choose specific countries or limit your advertiseing to US, Canada, UK, etc.
Good luck with your campaign
noob
skyfox
Junior Member
- May 13, 2008
- 163
- 274
Spending $300 a day is never a good idea in the beginning.. I always keep my daily budget small and I always start off with a small selection of highly targetted keywords first.
This way, you can test the offer, see if it converts and sometimes get a feel for which keywords perform the best before you start ramping it up.
My campaigns generally start with $15-$25 daily budgets and I always target the lower hanging fruit, less traffic, but conversions are generally much better.
Once I see conversions coming in, I might go up a level and do more research to add in the next level of keywords... every level of course adds more searches per month and higher CPC's, but that is to be expected.
This way, you can test the offer, see if it converts and sometimes get a feel for which keywords perform the best before you start ramping it up.
My campaigns generally start with $15-$25 daily budgets and I always target the lower hanging fruit, less traffic, but conversions are generally much better.
Once I see conversions coming in, I might go up a level and do more research to add in the next level of keywords... every level of course adds more searches per month and higher CPC's, but that is to be expected.
secretboy08
Elite Member
- Apr 2, 2008
- 2,395
- 886
I have a average cpc of 1.07$.is it too high?
my daily budget is set at around 400$/day.which i now release is a mistake.
my keywords are straight forward but they are on broad match.is that a problem?
my ctr is around 4% to 5% mark.
also this is my QS breakup.
out of 25 keywords:
17=7 quality score
3=8 quality score
5=10 quality score.
is good?
my avg cpc comes to 1.07$.not sure if it is high or low.
also i have not tried direct linking or content network till now.
my ad delivery method is standard.not accelrated.
but my 25 keywords amount to around 0.5million searches monthly.atleast according to google keywords tool.
i have experimented with that niche in adcenter.70% roi.then fucked up that as well in my greed to get more returns.
yes am using prosper for keyword tracking.
but these all 25 keywords are my top converting ones from adcenter.
thanks for these tips.
will try them out today.
and guys i do appreciate your help and advise.
tonlilaz
Elite Member
- Feb 28, 2008
- 1,524
- 1,734
it doesn't have anything to do with how big you are or if you're a blackhat/white hatter/what ever
what are you doing on this board if you're so better than the rest of us black hat, thin affiliates promoting, useless cpa pushing, hacks anyway? it's obvious you're too good for this board.....or at least you're trying to make yourself sound like you're too good for us
to the op, you might want to try advertising with other programs like yahoo and msn as well
waynegm
Junior Member
- Dec 19, 2008
- 188
- 63
Adwords Plan of Attack
1. Make a Landing page, dont use the CPA OFFER DIRECT, but get a 1.99 DOT INFO website from godaddy, and make it for your niche (ie: selling pet stuff, make a pet type landing page)
2. ON Landing page, get email and name on a form (I use aweber) and offer some kind of free ebook or something about the niche
3. When they signup, you got their name and email, and the autoresponder make sure its not double optin. First email just thank them, and then make an autoresponder series about the niche, keep plugging in cpa or cb or cj offers... whatever you got
4. Offer some more free stuff if you can in some email broadcasts
5. On the page they are sent too after they fill in the form, put your CPA offer that you would have used on Adwords
BuIld a List, find as many products as you can on the niche, and repeat for other niches
White hat method that works
ME
1. Make a Landing page, dont use the CPA OFFER DIRECT, but get a 1.99 DOT INFO website from godaddy, and make it for your niche (ie: selling pet stuff, make a pet type landing page)
2. ON Landing page, get email and name on a form (I use aweber) and offer some kind of free ebook or something about the niche
3. When they signup, you got their name and email, and the autoresponder make sure its not double optin. First email just thank them, and then make an autoresponder series about the niche, keep plugging in cpa or cb or cj offers... whatever you got
4. Offer some more free stuff if you can in some email broadcasts
5. On the page they are sent too after they fill in the form, put your CPA offer that you would have used on Adwords
BuIld a List, find as many products as you can on the niche, and repeat for other niches
White hat method that works
ME
Boooom! goes the dynamite.
Find cheaper keywords or:
Some of your competitors might be more proven with adwords so their cost per click is lower. If I am in a competitive niche, I start my keywords pricing very high then lower daily for about 7 days. Next thing you know, you are paying 10-20% of what you were before. I read that method in an ebook, it has saved me a shit load of money. I normally make 500% profit in adwords now.
Some of your competitors might be more proven with adwords so their cost per click is lower. If I am in a competitive niche, I start my keywords pricing very high then lower daily for about 7 days. Next thing you know, you are paying 10-20% of what you were before. I read that method in an ebook, it has saved me a shit load of money. I normally make 500% profit in adwords now.
yellowbus
Junior Member
- Feb 8, 2009
- 134
- 67
Pretty big claim to make.
I fail to see how you know the budgets of BH and WH (yes there are quite a lot here) PPC marketers here.
Some of which who spend large amounts with Google.
A man once said "Assumption is the mother of all f**kups"
People doing BH marketing via PPC are not trying to prove their worth to Google, that's irrelevant. For them AdWords is but a tool.
And the matter of Google favoring an advertiser over another what does this have to do with this topic what-so-ever?
Google does not go through each users campaigns and compare them with another and go "Hmm I like this guy better" *+1 QS*
Please keep your thread hi-jacking and pissing contests off of BHW.
Wasn't that in Under Siege with Steven Seagal?
yellowbus
Junior Member
- Feb 8, 2009
- 134
- 67
1. they are not paying a high as youre, possible cloaking + individual account's history+ possible mcc accounts volume + back end sales + email listing etc...
2. you cant know for sure which kw's have higher roi if you dont have their conversion data at hand. unless you've hacked their tracker which is illegal. those kws you ve spotted may have the lowest bids for them and also gaining a low margin profit for the campaign, eventually they are not being removed. in both situations you are using the wrong kws with the wrong lp.
iglow
Elite Member
- Feb 20, 2009
- 2,254
- 870
Since my 9-5 job is Adwors specialist and this topic is hella long i will give you few hints.
Use longtails, its chaper and more targeted. Better get 3 chaper clicks that convert than 10 with 1 conversion and higher price.
Dont copy others directly, use some of their words but not whole thinge.
Use [ ] instead of empty words
Block hours which you think are less profitable
Use longtails, its chaper and more targeted. Better get 3 chaper clicks that convert than 10 with 1 conversion and higher price.
Dont copy others directly, use some of their words but not whole thinge.
Use [ ] instead of empty words
Block hours which you think are less profitable
The statement 'I know what my cost of acquisition is and I guarantee I can spend more than ANY of you to acquire a customer. ' is a clear indication of being a clueless adwords user.
The main component of how much you pay is the CTR of your ads on google. Whatever you can pay for a user to hit your page from a known traffic quality benchmark doesn't mean shit.
It is your ability to monetize google's inventory that matters. For every order of magnitude you convert better, the exponentially less you will have to pay. You may make razor thin margins in what you are selling and hence can't afford to pay anything extra to attract traffic. But if your ad converts 5x as well as your nearest competitor for google, you get your traffic extremely cheaply and in much greater volume than your competitors.
As for quality score, this does play into things. However the implication of quality score depends upon the competitiveness of the auctions you are a part of and is mostly a relative measure. If you have 5 bidders in an auction all with 5 quality scores, QS doesn't play. Instead bid price and CTR are at work. That being said, if you have QS1 you won't serve really as you are in a penalty QS range designed to weed you out of the auction.
In short your bid price isn't the only or most important factor in your ability to buy traffic. Your google CTR and QS will be the primary factors on which your campaign sinks or swims, so long as your bid price is in range.
The main component of how much you pay is the CTR of your ads on google. Whatever you can pay for a user to hit your page from a known traffic quality benchmark doesn't mean shit.
It is your ability to monetize google's inventory that matters. For every order of magnitude you convert better, the exponentially less you will have to pay. You may make razor thin margins in what you are selling and hence can't afford to pay anything extra to attract traffic. But if your ad converts 5x as well as your nearest competitor for google, you get your traffic extremely cheaply and in much greater volume than your competitors.
As for quality score, this does play into things. However the implication of quality score depends upon the competitiveness of the auctions you are a part of and is mostly a relative measure. If you have 5 bidders in an auction all with 5 quality scores, QS doesn't play. Instead bid price and CTR are at work. That being said, if you have QS1 you won't serve really as you are in a penalty QS range designed to weed you out of the auction.
In short your bid price isn't the only or most important factor in your ability to buy traffic. Your google CTR and QS will be the primary factors on which your campaign sinks or swims, so long as your bid price is in range.
stressfree
Banned - Inappropriate behavior
- Aug 28, 2007
- 1,121
- 264
Great info guys. do you think adowrds listing convert better than natural organic SE listings? I must admit I prefer to click on the adwrods sites when buying something...and a few web masters have told me their adwords converts better than natural.
Is there a great course,guide on adwords?
Is Yhoo/MSN worth doing?
Is there a great course,guide on adwords?
Is Yhoo/MSN worth doing?
stressfree
Banned - Inappropriate behavior
- Aug 28, 2007
- 1,121
- 264
ok can you explain what are negative key words? Examples etc?
Why does it weed out tyre kickers?
Thank you
Why does it weed out tyre kickers?
Thank you
Wini23
Junior Member
- Mar 15, 2009
- 105
- 14
It depends on the keyword. If you advertise on a phrase like "buy xyz" then I would say that the ads are better converting than the results of the organic listing.
@negative keywords: These are keywords that prevent your ad from being shown to "untargeted" users. For example if you SELL mp3s on your landing page and you don't offer mp3s for free, this
-"free"
would be a perfect negative keyword. If a user now searches for "free mp3s" or "mp3 for free" your ad won't be displayed.
So use negative keywods! It will raise your CTR and ROI.
@negative keywords: These are keywords that prevent your ad from being shown to "untargeted" users. For example if you SELL mp3s on your landing page and you don't offer mp3s for free, this
-"free"
would be a perfect negative keyword. If a user now searches for "free mp3s" or "mp3 for free" your ad won't be displayed.
So use negative keywods! It will raise your CTR and ROI.