How the hell are you getting positive roi with adwords?

[secretboy08]

I have burnt over 800$ in the last week in adwords and am still in the red.
I copy successfull campaigns(i do not create my own campaigns)
my quality scores are above 7.
I am not direct linking.
The campaigns which i copied are spending thousands of dollars per day from months.
so what am i doing wrong?
I also tried only copying there keywords which had high roi.then also i am in the red.

 

[PepsiGuy]

Hmmmmm.

I made my first campaign yesterday and made 70$ profit in a very competitive niche.

 

[secretboy08]

Hmmmmm.

I made my first campaign yesterday and made 70$ profit in a very competitive niche.

did you copy someone's campaign?
direct linking?
avg position?

 

[PepsiGuy]

No, I made this campaign myself.
Not direct linking.
Avg position = 7.9

 

[secretboy08]

No, I made this campaign myself.
Not direct linking.
Avg position = 7.9

you get clicks and conversions on a position of 7.9?
my position is 4.maybe thats why i am in the red.
how much do you spend per day?

 

[henbima]

How the hell are you getting positive roi with adwords?

In simple words: testing and tracking.
On average, I found 1 winners out of 7.

Talking about Copy a campaign...here are some food for though:

Copy a campaign could be tricky...

Personally I don't do a copy campaign method, simply because I will never able to know whether that campaign is a looser or winner.

Second, even if I copy the same campaign with the same keywords, your Adwords history will be a deciding factor whether your campaign will rank better than others that also bid on the same keywords as you do.

 

[fiverfingerdiscount]

Straight copying is for douchebags. There are so many intricacies to each campaign that make it profitable, you will never know all the details unless you split test your own variations. No spy tool will ever show you the whole picture and they leave out the most important elements.

The difference in advertising cost between a Quality Score 7 and a Quality Score 9 or 10 is enormous. Account history and campaign performance over time will factor into that. You won't have those benefits until you get the same.

QS 9 pays about 40% less than QS 7.

Do your own work.

 

[secretboy08]

In simple words: testing and tracking.
On average, I found 1 winners out of 7.

Talking about Copy a campaign...here are some food for though:

Copy a campaign could be tricky...

Personally I don't do a copy campaign method, simply because I will never able to know whether that campaign is a looser or winner.

Second, even if I copy the same campaign with the same keywords, your Adwords history will be a deciding factor whether your campaign will rank better than others that also bid on the same keywords as you do.

how much do you spend on a campaign before deciding its a looser?
also i copy only those campaigns which have been spending above 500$/day from atleast a month or so,they cant be loosers,right?
also what are your average positions like,quality score?

 

[henbima]

how much do you spend on a campaign before deciding its a looser?
also i copy only those campaigns which have been spending above 500$/day from atleast a month or so,they cant be loosers,right?
also what are your average positions like,quality score?

It depens on my level of comfort actually.

Sometimes I cut the campaign once I get 100 clicks, sometimes 200.
But most of the time, I cut them on 200 clicks.

Note: I use the 100-200 clicks with a strict rule that I am bidding for action keywords, not general keywords.

also i copy only those campaigns which have been spending above 500$/day from atleast a month or so,they cant be loosers,right?

I can't say for sure. There are plenty of people who are doing PPC-Adwords, some don't know what they're doing. The one who spend $500 could be one of the newbies, or could be one of the super affiliates.

IMHO, you have to have your own standard, judgement, whether the campaign is good, the merchants landing page is good, the keyword selection is good, etc.
In simple words, check and double check before you copy.

also what are your average positions like,quality score?

My average positions are 3-6. I don't aim 1st position though.

Sometimes I am on 1st for non competitive, action keyword.

Quality score average is 7 to 8

My 2 cents

 

[Implicated]

Copying campaigns is pretty risky imho. The good hard work always pays off in the end.

 

[yellowbus]

To be honest I can't see how you are not making money with PPC marketing.

To take a guess, you are spending alot of money bidding on high competition keywords in a saturated niche.

Direct linking DOES work.
Stats show under 10% of directly linking campaigns do work, but if you can find the right one via testing on a small scale it will pay off.

A friend of mine was doing 3k a day profit purely from copied directly linking campaigns even ones in high competition niches.

PPC marketing does pay off, you wont always find that one campaign that is going to make you a million dollars on your first attempt.

Quite often it can be through trial and error.

Good Luck

 

[secretboy08]

To be honest I can't see how you are not making money with PPC marketing.

To take a guess, you are spending alot of money bidding on high competition keywords in a saturated niche.

Direct linking DOES work.
Stats show under 10% of directly linking campaigns do work, but if you can find the right one via testing on a small scale it will pay off.

A friend of mine was doing 3k a day profit purely from copied directly linking campaigns even ones in high competition niches.

PPC marketing does pay off, you wont always find that one campaign that is going to make you a million dollars on your first attempt.

Quite often it can be through trial and error.

Good Luck

i am getting conversions,have very high QS,good landing page.
use only highroi keywords only.
but my main problem is,i burn through 300$ in 1 hour even though i bid on only 25 keywords.
so by the time i make any changes,i am through for the day and 300$ into the hole.
any solution for that?

 

[gts6]

i am getting conversions,have very high QS,good landing page.
use only highroi keywords only.
but my main problem is,i burn through 300$ in 1 hour even though i bid on only 25 keywords.
so by the time i make any changes,i am through for the day and 300$ into the hole.
any solution for that?

maybe you are stuck in a niche with extremely high cpc. have you experimented with the content network or direct placement? you might get better roi going that route when dealing with an expensive niche.

 

[henbima]

but my main problem is,i burn through 300$ in 1 hour even though i bid on only 25 keywords.
so by the time i make any changes,i am through for the day and 300$ into the hole.

That's a big problem if you don't make enough profit to cover the spending...

I agree with s0ap, and if I were you, I'll take his advice on lowering down your bids and analyze which keyword you should bid on.

 

[yellowbus]

i am getting conversions,have very high QS,good landing page.
use only highroi keywords only.
but my main problem is,i burn through 300$ in 1 hour even though i bid on only 25 keywords.
so by the time i make any changes,i am through for the day and 300$ into the hole.
any solution for that?

Simple, you need to choose how your ads are distribute.

I assume you have it set to accelerated at the moment.

http://adwords.google.com/support/bin/answer.py?hl=en&answer=37611

 

[steveo536]

adwords is one of those things that takes a while to get the hang of and a lot of people lose a lot of money before they ever get the hang of it. Some people never even make money from it, it's best to test out lots of different campaigns to help you get the hang of what works and not.

 

[cape07]

Are you tracking on a keyword level? This is very important. This way you can cut out those kws that are not converting and increase the bids for those that ARE converting so they get more traffic..

Also, if that niche is just not working for you.. then drop it!

 

[steverporter]

The problem most of you will have with Adwords is your feeble affiliate business model. In many markets, you'll be competing against someone like me who has a full business - front and back end. I know what my cost of acquisition is and I guarantee I can spend more than ANY of you to acquire a customer.

Who do you think Google will favor, a complete business offering value front and back? Or, some thin affiliate trying to provide the least value possible for a one time payment, or even worse, some useless CPA offer. This is where most of you blackhatters just don't get it and need to get clued in.

 

[bluerickshaw]

I guarantee I can spend more than ANY of you to acquire a customer.

oh this is going to get good now, i can feel it.

 

[Pharoah]

The problem most of you will have with Adwords is your feeble affiliate business model. In many markets, you'll be competing against someone like me who has a full business - front and back end. I know what my cost of acquisition is and I guarantee I can spend more than ANY of you to acquire a customer.

Who do you think Google will favor, a complete business offering value front and back? Or, some thin affiliate trying to provide the least value possible for a one time payment, or even worse, some useless CPA offer. This is where most of you blackhatters just don't get it and need to get clued in.

I agree, I can afford to outspend any of you as well.