In most cases those are valueless cause those are rigged high DA DR sites with no traffic.
Thanks goodness, the forum needs more people like you, calling a spade a spade.
So let us do this a bit closer, in the name of consumer protection, as there are too many BS vendors out there:
Here is how you check this, few will ever do, bhut ah well.
Ahrefs----Site Explorer-----Organic traffic
Look for:
Monthly organic traffic (
not “traffic value”)
Traffic trend (flat or cliff diving = rubbish, baloney)
Similarweb, if it says <5K visits per month on a “DA 70” site, lol, no, keep away
SEMrush
Cross-check organic keywords and traffic
DA 50+ with less than 500 organic visits per month means artificial authority
Ranking keywords:
Ahrefs it is called organic keywords, on Semruish positions or some such. If the site ranks for nothing meaningful and only ranks for its own brand name and for spam terms (“free pdf”, “crack”, “watch online”) ,, thats is a zombie domain.
Topical relevance
High DA cannot matter if let us say you are in online gambling and the link comes from general news and sucvh BS like lifestyle blog or some banner there "write for us! all niches accepted"
Check Ahrefs------top pages
Look at categories and historical content
Missing relevance = Google discounts it heavily, and that is a good thing.
Link placement quality
Most such links are in "sitewide footer" or author bio spam or sponsored post blocks with 500 outbound links. and / or hidden behind JS or noindex pages.
View source if you know a bit about web console, count external links on the page, ask chatgtp to give you a quick js loop you can drop into the console, thakes a few sseconds.
Inspect if the page is indexed, just drop site:URL into Google. If the page is not indexed, that link has less value than 1 usd and probably negative value since you have wasted time.
Outbound link profile
These sites usually link out to:
Pills....Crypto scams and adult. Look at
anchors, not just domains
If you see viagra,casino,loan etc Google already classified the site as link trash.
Traffic geography
Fake authority sites often have 90% traffic from and do not call me any named for this, because it is what it is:
India, Pakistan, Bangladesh and random African countries
Ahrefs------Traffic by country
Similarweb------Geography
If you target EU/US and traffic is 95% Asie, well....
History abuse (the dredged expired domain trick)
Domain used to be legit, then expires. SEO seller rebuilds it as link farm
Here you kinda need wayback machine.Check for topic change and gaps in history.
Ahrefs------Referring domains trend, sudden spike means it is a rebuilt "PBN"
| Metric | Why it is total horse shit |
|---|
| DA aka Moz | Easiest to manipulate |
| DR aka Ahrefs | Can be inflated with spam backlinks |
| TF aka Majestic | Meaningless without topical flow |
| Indexed pages | Auto generated trash |
You will find that Google Does not use any of these terms in this table.
Unless I have missed something, I took 30 minutes to write this....sticky this somewhere, I believe this could help at very least to re educate the non malicious spammers who just do not know better, and it will for sure help some potential victims to not drink that SEO koolaide.