This is bullshit.
You obviosly don't know how things are running. No matter how better search engine comes out it will not replace google.
Why?
Its not about how great the product is ( in this case search engine ), marketing strategy is more important. Google has aggressive marketing strategy and 95% of the users don't care about better search engine that is more technologically advanced, they just want to type cats and see photos of cat in the internet.
And people are used to using Google and usually its hard to change the mind set of people.
You are thinking exactly like google employees. Business world is very much uncertain. No matter how big you are if you don't change your behavior someone else will replace you with their own unique behavior by listening to consumers. Read about the theory of product life cycle. And then check out what media is saying about Vurb.
"Search is outdated. Google steers you to right section of the library, but doesn?t answer your question or compile that answer with others to help you make a decision. Luckily, today Vurb is launching its reinvention of search results in the form of a web and mobile contextual search engine. Rather than forcing you to do multiple searches in different tabs, Vurb collects all the relevant info on one page and preserves your path in a saveable, sharable stream."- Tech crunch
"Disrupt NY 2014 Winner Vurb Looks to Challenge Google After Announcing $8 Million Series"- bidnessetc
"Vurb?s enormous potential rests on a breakthrough technology that will make searching the Internet smarter, more consistent, and even seamless across desktop and mobile devices. " Redpoint
"Vurb sets itself apart from today?s search engines by removing the independent silos and creating a more logical search solution. The goal of Vurb is to put an end to the days where your search experience involves typing query into a blank search box, clicking on a result, and then going back and forth until an acceptable solution is located."- search engine journal
To do well in any business, you need the support of big fish and Vurb has got that.
"The startup seems to have a solid group of investors behind it. Supporting Vurb are companies and individuals such as Charles River Ventures, Max Levchin, Drew Houston, Naval Ravikant, Gil Elbaz, Jim Lanzone, Brad Garlinghouse, Adrian Aoun, Othman Laraki, Raymond Tonsing, CrunchFund and Atlas Venture."-tmcnet.com
People care about convenience and they can kick out what is inconvenient no matter how many years they have stayed with it. I am sure all agree here that Google no more cares about what people want. They are too "big" to do it and this issue tends to backfire.
Peace!