How much to Charge for Clients

Hey guys!

I have experience in local SEO and I just landed a client who wants webdesign and SEO done to rank 2 medium comp. keywords locally. This is my first client and it is a well known barber shop. Their website is pathetic. What I did was offer the owner a discount if he offered free haircuts for 3 months He jumped on that quick when I told him what I could do for him. Then I said I would meet up with him for coffee and talk about a quote. My question is how much should I charge for a basic website and get him ranked on google for 2 local keywords.

What do you guys usually charge for webdesign or local SEO? Do you get the money upfront? Charge Monthly?

P.S. Barbers work great if you want FREE haircuts for a couple of months (I get mine every 2 weeks) and offer services especially if you are good at webdesign or ranking keywords for low to med competition

Thanks

Normally anything ranged from $149-249. Depends on keyword competition.

Take money upfront or what you can do is 60% upfront and 40% after you rank their website.

If someone comes and say he/she wants to rank term "sydney accountant" then definitely the price will be 3x higher.

What does 'ranked' mean? First page? Top 3? Its always partly a good guess what it will take, and how long you want them to stay there. I pitch that things change in the future, that everything I do can be undone (unlink most services) and that it's an ongoing process. For a new simple site $1k - depending on what's needed - lots of local businesses to do the job well needs someone to go and take some photos etc...

Web Desin and SEO for free haircuts? You must love your locks man.

You should ask him if you can bag that shit up, people pay for hair your know!

Does the guy only have the one shop or a chain?

Ask fot at least 25-50% upfront, also offer a maintenance deal where he pays you a monthly fee for taking care of the website.
As for the ranking, the amount you charge obviously equates to how hard and the effort required to rank those 2 KW's.


Make the website look great and you can use it as an example for future clients.
As he is your first client make the deal a nice one for him.
Barbers and hairdresser's meet a variety of people everyday and he could be a good source for leads.


Good Luck

I generally follow this formula for determining how much to charge a client;
((((AMS x 0.33) x 0.25)x 2yr value of a new customer to your client) x0.25)

The 33% is the CTR expectation from the average monthly searches
The 25% is the conversion once they're on the website (normal for local business is 15-40%)
The 2yr value is the total that new customer will spend with your client
And the 25% is you taking 25% of that customers 2yr value in advance as a 'finders fee'

This is structured as an ongoing monthly charge.

Don't ever charge based on 'rack rates' - always consider the value you're adding, and how much it's worth to your client!

Good equation there.

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