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How much do you charge for ad placement on your website?

Discussion in 'BlackHat Lounge' started by powpew, Jul 25, 2012.

  1. powpew

    powpew Regular Member

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    I have a website with 2500 uv/month and 7000 pageviews/month and I would like to start offering ad placements to local companies since it's a local oriented website.

    I am willing to offer them 3 add areas:

    1. In the header between logo and menu, with a maximum size of 940 x 100 (width and height in pixels respectively). Not limited to the front page, meaning it would appear above every post.

    2. Sidebar ad displaying on front page and all posts with the maximum dimensions 200 x 600.

    3. Ad placement area below posts only with a maximum size of 650 x 250.

    Would like to hear how much you would charge them and what do you base your calculations on.
    Cheers
     
  2. powpew

    powpew Regular Member

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    Forgot to specify that I am asking about how much should I charge for a monthly flat rate, and not cpc or cpm.

    Thanks
     
  3. powpew

    powpew Regular Member

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    Bump, anyone?
     
  4. oblivion19

    oblivion19 Senior Member

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    u need to tell us what niche is this..
    For dentists/lawyers/docs you are gonna charge a lot more than say local pizza place, plumber, carpenter etc
     
  5. ianvictorgabon

    ianvictorgabon Junior Member

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    normally for a make money online website that rank number 1 on G. charges ranges from $27 dollars to $300 monthly, depending on the placement of the advertisement on the site.
     
  6. -ReX-

    -ReX- Power Member

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    I would say around $30 a month.
     
  7. powpew

    powpew Regular Member

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    travel, so lets say the local clients will most probably be clubs and restaurants/bars.
     
  8. powpew

    powpew Regular Member

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    I tested a leaderboard adsense ad between logo and the menu for one month and made 5x the amount you mentioned. All visitors are targeted, so I am sure it has to be more than what adsense brings in.
     
  9. oblivion19

    oblivion19 Senior Member

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    Consider you place no more than 3 ads, charge them $300 to $500 for it. Just talk it out. Start by saying, we normally charge $500 for a spot and see his reaction and say your next sentence accordingly. If he is taken aback, just say"but we are running a special and would charge you$300 for it"

    Also, a good idea would be to start charging low($100-200) for first few months and when they are hooked you can that was a special price for the few months and now its going to $500.
     
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  10. webpfa

    webpfa Power Member

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    Also, is good idea to create a " fake " banner, so when the possible advertice to to your site see that other are already paying you.
     
  11. csguy

    csguy BANNED BANNED

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    I charged a few people $800/year for a high traffic site banner. Traffic was network of sites, around 50k visits per month or something like that.
     
  12. powpew

    powpew Regular Member

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    That's a valuable general idea, thank you! However, how much would you approximately charge for each ad spot based on the above dimensions and placement? I will need to make a rate card for the advertisement locations.
     
  13. powpew

    powpew Regular Member

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    A good idea indeed, but for different circumstances. In this case the town is small and the business owners know each other quite well. It would take them a phone call to figure it out.
     
  14. partymarty4870

    partymarty4870 Elite Member

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    I sell some ad spots on my travel site, but not on the home page. for a 180 x 300 slot under the left menu I charge $60 per month (charged quarterly).

    I'm not sure of the actual pages traffic and UV (off the top of my head), but the site gets approx 750 uniques a day.

    However I didn't try to find this advertiser, they approached me and that figure was the first thing that came into my head, I could maybe of charged more, but ad's aren't really our thing.
     
  15. ok888

    ok888 Jr. VIP Jr. VIP Premium Member

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    Try to talk it out and squeeze as much as u can

    Dont set any specific price in mind
     
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  16. beakon

    beakon Regular Member

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    Get an ad management backend setup, make some fake ads and some advertise here banners mixed in. Have an advertising page listing your prices, and send all your potential advertisers there to signup.

    For your traffic/niche, I would charge $250 a month for your biggest ad, $175/month for your side bar ad, and $125/month for your below content ad.

    You should also consider making packages where they can subscribe for 3, 6 and even 12 months for a discounted monthly rate to lock them in long-term.

    It is very important that you have a structured ad placement system setup for potential advertisers to see and think, "hey this looks like its working for others so I'm gonna give it a shot".
     
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  17. powpew

    powpew Regular Member

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    I like the way you're thinking. That's what I am after, since the amount for which I sign up the first client will determine the ad prices probably for the next 6 months.
     
  18. powpew

    powpew Regular Member

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    The local businesses in this area prefer to deal offline and keep you close in their reach if they decide to work/advertise with you. I might be able to apply your model but only after I am well-established and known for what exactly I provide. Appreciate your input, thanks given!
     
  19. Typlo

    Typlo Jr. VIP Jr. VIP Premium Member

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    If you have Adsense on your site you can get a rough idea how much to charge advertisers. I.e. How much would you earn form Adsense in the same spot.
     
  20. beakon

    beakon Regular Member

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    No problem.

    If you know what you're doing you can find a nulled ad management script, have it setup and running as I described in just a few hours. Then when you go to these local offline meetings, you have something to show them. You could even use the good ole fashion sales pressure by saying you just added this automated ad management backend and can't believe how fast the ad spots are filling up and that you are on track to be sold out on ad spots within 2 months type of thing.

    But if you're just looking to get $50 here and there then it obviously won't be worth the effort.