Forget the various algo updates that have put a lot of webmasters out of commission. Forget the constant influx of misinformation and lies. How long do you think it is going to be before Google either ruins the internet or screws themselves out of their current position as the most popular SE in the world? What makes me think that this may happen isn't the fact that they are constantly putting out new alogs that are, in my opinion, doing more harm to the SERPs than good but because they have semi-recently changed their shopping results to pay to play. This means if you want to be listed in Google Shopping, you will have to pay. Want to search for tobacco or firearm products using Google product search... you can't because they it now follows the same code of conduct that Adwords does. http://marketingland.com/once-deemed-evil-google-now-embraces-paid-inclusion-13138 How long until the first page of results on the SERPs becomes pay to play? Most of us wold notice this in an instant and move on, but many people are not as savvy when it comes to search results as we are. Am I being paranoid or is this something that is bound to happen? If it does, do you think that Google will be essentially shooting themselves in the foot or will the single handedly destroy the internet as we know it? What do you guys think?