How long should a web page be?

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TheVigilante

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Well, that's a bit like asking "how much does a car cost"? The answer is, it depends. Here's the lowdown:

The more expensive, risky, or anxiety-provoking an offer is, the more information is needed for the website visitor to make an informed decision.

For example, if I wan't to buy a new toaster, I go to Amazon, find one for 4.5 stars or higher, make sure it fits my budget and needs, and "one-click' the purchase. I'm done with the transaction in minutes.

If I am looking to send my family member to drug rehab, the purchase process becomes vastly more complicated, emotionally taxing and expensive. Thus the website visitor needs much more information to make an informed decision. That means the website or landing page needs to be significantly longer.

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I agree to a point. I recently needed a specialty tool for an auto repair. I found myself reading several articles that either gave me poor advice because they were just promoting some Amazon affiliate offer and really lacked knowledge on the subject or were so brief I couldn't really make a good decision. In the end I went and rented the tool rather than drop $200-300 on the tool.

Also length will depend on the niche. Look at articles on SEO, the articles range from 3,000 to 10,000 words in a lot of cases.

I always look at the competition by simple doing a search and then check content length on the top 3. Make my article a bit longer and more though and ranking it for multiple longtail keywords that are closely related to the main keyword.
 
Rj268 said:
I agree to a point. I recently needed a specialty tool for an auto repair. I found myself reading several articles that either gave me poor advice because they were just promoting some Amazon affiliate offer and really lacked knowledge on the subject or were so brief I couldn't really make a good decision. In the end I went and rented the tool rather than drop $200-300 on the tool.

Also length will depend on the niche. Look at articles on SEO, the articles range from 3,000 to 10,000 words in a lot of cases.

I always look at the competition by simple doing a search and then check content length on the top 3. Make my article a bit longer and more though and ranking it for multiple longtail keywords that are closely related to the main keyword.
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But unlike seo you cant look at competitors for cro stuff right? it all comes down to testing but the guidelines outlined above are solid and they are based on tens of thousands of tests.
 
No article should exceed two printed pages of double-spaced, 12-point text. And that would be a long web page. But if the content merited it, putting it all on one page would be preferable to forcing your readers to click through to subsequent page
 
It is always good to check what your competitors are doing and the length that they are having in their articles, it is useless to have articles of 10 000 words if you are in an industry where the standard is around 500 words but to some extent, it should always be quality first and if you can do it a little longer than the others in the field you have an advantage.
 
That reminds me, I'm going to write a post here about emotional copywriting and how it can make the difference in sales for an average affiliate site.
 
We can of course fight over tiny details in OP's original post. But the heart of it is spot on. Good post.
 
In order to check what length of web page suits your site the best, do a few tests where you can post different word counts pages and see to what length the audience responds well. Anything more or less will lead to dissatisfied viewers.
 
Every niche is different. I always check the top articles on page one in google search, and what my competitors are doing
 
It should be long enough to remove all doubts from the prospects mind.
 
I think the maximum number of words per article must be around 6000 words. Above that there is no significant effect in rankings.
 
Actually, never underestimate how much someone might want to know about buying a toaster. It depends on whether you are targeting a casual consumer or a gourmet foodie.
 
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