1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How long does a PPC campaign keep profitable?

Discussion in 'General PPC Discussion' started by skylark516, Dec 27, 2009.

  1. skylark516

    skylark516 Regular Member

    Joined:
    Aug 29, 2009
    Messages:
    236
    Likes Received:
    7
    How long would you all say that a PPC campaign stays profitable?

    How long after testing and running it, will it continue to make $$?
     
  2. webdesign

    webdesign Regular Member

    Joined:
    May 9, 2009
    Messages:
    416
    Likes Received:
    113
    Occupation:
    unemployed
    Location:
    UK
    It's pretty obvious that it varies depending on the product..

    I've had one go for 24hrs then the company pulls out and my time testing etc. was all a waste.. others have gone for months!
     
  3. intence

    intence Regular Member

    Joined:
    Nov 21, 2008
    Messages:
    435
    Likes Received:
    77
    depends on many variables like season, capped leads, offer gets pulled, etc
     
  4. imhill

    imhill Junior Member

    Joined:
    Jun 25, 2009
    Messages:
    146
    Likes Received:
    8
    If it's on google for example expect it to die sooner or later.. As soon as you get a manual review they will kill it for sure. Google hates affiliates and that's why you really need to cloak your stuff and use all your black hat skills to prevent them to end your party ;)
    But i'm sure you are aware of this and you're just considering other aspects right ?
     
  5. dishnetboi

    dishnetboi Power Member

    Joined:
    Aug 23, 2009
    Messages:
    508
    Likes Received:
    97
    Occupation:
    I am my boss
    Location:
    US
    For those who rely completely or mostly on PPC, What are you doing due to the new PPC crap thats been going on with adwords?

    Adwords is being a pain in the ass, so what are you doing besides msn adcenter and yahoo search?
     
  6. imhill

    imhill Junior Member

    Joined:
    Jun 25, 2009
    Messages:
    146
    Likes Received:
    8
    Well... that's why i'm here. I'm doing some CL and starting on all those free type of traffic things like articles, links, social media, off line marketing and everything else ...
     
  7. tacopalypse

    tacopalypse Executive VIP Jr. VIP Premium Member

    Joined:
    Nov 30, 2009
    Messages:
    983
    Likes Received:
    2,496
    Home Page:
    i've found that it depends on how much and how often the product owner actually promotes their product (for affiliates anyway).

    adwords campaigns just catch the clicks - but there has to be someone sending the clicks to begin with.

    i find that my sales usually happen in bursts - like making a whole bunch of sales in 1 day, then nothing for a week, then making a whole bunch of sales again in 1 day - probably due to the product getting re-launched or a guru mailing his entire list about it - all outside factors that you can't really control or predict.
     
  8. bisha195

    bisha195 Newbie

    Joined:
    Jan 10, 2010
    Messages:
    14
    Likes Received:
    0
    Really depends on the niche. I have had PPC campaigns with positive ROI running for more than a year...
     
  9. crt56765

    crt56765 Newbie

    Joined:
    Nov 12, 2010
    Messages:
    33
    Likes Received:
    0
    I think PPC will give you very poor response for your business if you are an advertiser. Also PPC will give your very poor earnings if you are a clicker...