How long do your warmed-up accounts usually survive?

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LOLO AGENCY said:
After warming up a new ad account and scaling slowly - how long do you typically keep it alive?
What’s your average lifespan before ban or restriction?
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It also depends on what you are promoting.
 
LOLO AGENCY said:
I want to mention the BH niche (finance, gambling,...) and the healthy account of BM2500.
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For me, BH niches burn accounts quick, usually dead within 2 weeks. On BM2500 with a good warm-up I've managed some to live 2 months
 
Whitehat accounts can last 6–12 months, blackhat ones usually 3–14 days (up to 1–2 months if lucky), and cloned/rented accounts only a few days to a few weeks; for longer lifespan, warm them up well, scale budgets gradually, and use clean content & domains.
 
Gray Steve said:
For me, BH niches burn accounts quick, usually dead within 2 weeks. On BM2500 with a good warm-up I've managed some to live 2 months
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How did you manage to get 2 months on BM2500? My BH accounts usually don't even survive past 3 weeks
 
LOLO AGENCY said:
After warming up a new ad account and scaling slowly - how long do you typically keep it alive?
What’s your average lifespan before ban or restriction?
Click to expand...
Depending on each account, there are accounts I use for a long time, but there are also accounts that die after only a few days.
 
I usually warmup for 2 weeks maximum
 
If you play it safe, new accounts can usually run for 1–3 months, sometimes more; but if you violate or scale too quickly, they can “fly away” in just a few days.
 
With safe niches, ad accounts can often run for months; in risky niches they may last only days to weeks — warming up properly, scaling gradually, and keeping creatives/domains clean helps extend their lifespan.
 
If you start clean and scale slowly, your account will typically last anywhere from a few weeks to a few months. The exact lifespan depends on how sensitive your industry is, how stable your payment methods are, and whether you increase your budget consistently or too quickly. If you break the rules or scale too quickly, your account can be gone in a matter of days.
 
LOLO AGENCY said:
I want to mention the BH niche (finance, gambling,...) and the healthy account of BM2500.
Click to expand...
From my side, BH niches like finance or gambling usually burn through accounts much faster, sometimes just days even with careful warmup
 
In my experience, if you warm up properly and scale slowly, an account can live for several weeks to several months. The average lifespan depends a lot on the industry and the level of policy compliance.
 
WH: 6+ months to years if warmed up well.
GH: usually 1–3 months.
BH: often days to a few weeks.
Depends on niche, scaling speed, and setup.
 
LOLO AGENCY said:
After warming up a new ad account and scaling slowly - how long do you typically keep it alive?
What’s your average lifespan before ban or restriction?
Click to expand...
If your product is clean, the time to start the advertising account will be quick, no more than 5-7 days. The account's existence time if you have a standard campaign, no violations is also endless.
However, if the product is gray hat, the concealment is not good or the campaign has problems, the account will be locked immediately or exist until the meta system scans the account.
 
I don't know about everyone else but I would keep the account safe for a month or more if possible
 
LOLO AGENCY said:
After warming up a new ad account and scaling slowly - how long do you typically keep it alive?
What’s your average lifespan before ban or restriction?
Click to expand...
White hat accounts can last for 3–6 months, black hat accounts usually last for 3–7 days (can increase to 1 month if lucky) to last longer, warm them up, increase budget gradually and use clean content
 
it really depends on a lot of factors. on average, an account can live a very long time and spend tens of thousands of dollars a month. with extremely difficult products, the account life can be shorter, from a few days to a week.
 
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