I wanted a Chase Freedom card today, so what did i do? I googled, "Chase Freedom" I clicked on the number 1 spot, expecting it to be the right portal on chase.com, but to my surprise i was met with what looked like an iframed CPA offer. I bounced back to see what i'd clicked... sitting at #1, having bumped chase.com to #2, is chasefreedomnow.com Basically I can't find out how this guy has pulled it off. If you look below, he looks way out of place where he's at, so I dug deeper. He has 32 indexed pages... not only does this guy have no content, he also has the SAME little bit of content on nearly ever one of these pages. He only has a handful of links in comparison to his competition, and the links he does have are not all THAT great... though he has managed to get a link from visa.com. Even so, how is he beating chase.com? I thought my understanding of how to dig into one's competition was pretty good, but obviously i'm missing something in my research as things aren't adding up: very little content, duplicate content, few links, low pr, not fully optimized... yet #1. Anyone want to help me figure it out? What have i missed?