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How important is the category and URL structure?

Discussion in 'White Hat SEO' started by raytto, Mar 18, 2017.

  1. raytto

    raytto Newbie

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    I have 1 blog for on various of subject.
    My native language is not English, and my target keywords are not English.

    My blog subjects are heath, diet, fashion, smartphone, lottery, loan, etc.

    I only classify categories as a medium ~ large subject, and do not use a small subject categories.
    Because too many categories are difficult to manage.

    For example, my 'health' category contains articles such as vitamin supplements, good food for cancer, good habits of sight, and how to quit smoking, etc.
    ( It contains articles on all topics related to health. )

    And my 'DIET' category includes how to lose weight in 10 days, good food for diet, medicine for weight loss, how to lose weight by skipping rope and so on.
    ( It contains articles on all topics related to DIET. )

    Many people say URL structure is important,
    but I really want to know how important category, URL structure is.

    Here is my question.
    Do I need to classify the categories in more detail?
    I wonder if it would be better for SEO to categorize 'categories' into double or triples.
    ( like 'Health >> Cancer >> Liver cancer' 'Diet >> Good food for lose weight')

    I'm sorry I do not have enough English. This post was written using a Google Translator.
     
  2. Monsterer

    Monsterer Jr. VIP Jr. VIP

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    My suggestion would make a detailed category will be useful.

    Yeah URL structure is more important because there are many procedures to set the URL.

    For example don't use any special characters in the URL structure.

    If you use like that crawlers takes time to crawl your site.

    So, read the procedures before to set the URL structure.
     
  3. albaztom

    albaztom Newbie

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    URL structure is one of the onpage factors in SEO, Make use of long category wise URL structure to get benefited in search engine rankings.
     
  4. Ding Dong

    Ding Dong Jr. VIP Jr. VIP

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    Yeah, URL structure is one of the important factors in ranking your keywords.

    It depends on your strategic only. If you have many articles and you are targeting too many keywords means, You have to put your articles in the subcategory.
     
  5. Seolb

    Seolb Junior Member

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    A site with more category is actually worth to get authority soon if your content should be in high quality for nowadays. Because Google need quality sites to rank their SERP page.
     
  6. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    If that's true, it shouldn't be the case. Ultimately, Google want quality content and how a URL is structured shouldn't really come into that.
     
  7. ContentExpert

    ContentExpert Jr. VIP Jr. VIP

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    As already mentioned on this thread, URL structure is very important. You want clean, easy to read & SEO friendly URL's. If a page on your site is targeting the keyword "Low Interest Credit Cards", your URL structure should be as follows:

    mysite.com/low-interest-credit-cards
     
  8. tacopanaya

    tacopanaya Newbie

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    More categories means more pages in your website. However, make sure they don't get the same pages too often or you could get some duplicate content pages. Easy to check with GWT, though.

    Also, in my websites I usually rank well with category pages. A "pro tip" is to create a piece of original content for each category. In WP, you can do this using category_description function.
     
  9. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    I think most of us knew a long time ago that Google don't penalise for duplicate content, if that duplicate content is part of the same website.
     
  10. tacopanaya

    tacopanaya Newbie

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    I didn't mention a penalisation, but duplicate content inside your website is not good either. Google wouldn't have a section to track this specific parameter in GWT if it wasn't important, though.
     
  11. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    But if you're saying it's not good, in the SEO section of BHW, then one can assume you meant it wasn't good for SEO.

    Why isn't it good? I'd say it's neither good, nor bad. It's neither of those. It just happens on websites.

    It's not a parameter either, so don't really follow with what you're saying.
     
  12. tacopanaya

    tacopanaya Newbie

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    Good point, some people might assume a penalisation. However, I still think it's more bad than neutral. One clear example is people using tag spamming, where lots of pages in a site get the same content over and over. Everytime I get a duplicate title/content notification in GWT I redirect one page to another.

    Moz has a good page on this topic, which I can't link here.
     
  13. Ding Dong

    Ding Dong Jr. VIP Jr. VIP

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    So you are saying URL structure doesn't matter to rank a keyword. Getting good ranking on SERP is depended on many factors. Still, many websites are ranking better with the spun content.
     
  14. raytto

    raytto Newbie

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    Thanks to everyone by giving the answer.

    To summarize, the URL structure is one of the most important SEO factors,
    and the category structure can vary depending on my SEO strategy.
     
  15. raytto

    raytto Newbie

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    Is there a lot of categories and tags to build an authority site?
     
  16. raytto

    raytto Newbie

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    Yes, I am targeting a fairly large number of keywords.
    If so, what do you think about classifying by using major categories and tags?
    In other words, would it be a good idea to replace subcategories with tags?
     
  17. Blakester

    Blakester Jr. VIP Jr. VIP

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    Some people use site.com/category/page structure
    I just use site.com/page (where page I include the keyword I want to target)

    This works flawlessly so far. thanks
     
  18. raytto

    raytto Newbie

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    Does that mean you do not use category at all?
     
  19. Blakester

    Blakester Jr. VIP Jr. VIP

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    I put my posts in categories for organization purposes, but since you asked about the category and url structure I talked about that :)

    In short: Yes to categories, not so crazy about category's url in the link structure.

    You can easily set this under the Permalinks section in Wordpress.
     
  20. alexhaze

    alexhaze Junior Member

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    URL structure is one of the SEO factors, so make it seo friendly to get the benefits of it. It is one of the ranking factors in SEO.
     
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