Keywords: Online Casino, Live Casino As everybody knows how competitive these keywords are in the internet industry. When my client first handed me this website, he told me that he does not care what I do, how I do he just wants to rank for the keywords that I mentioned above. It was a tough task for me because I never worked in a casino website before. I accepted the challenge and this is how I planned and executed. I scraped out all the pages of the website. With each page I got some keywords to work upon, keywords like:- Casino Hot Games, which are less competitive compared to the main keywords. After scrapping all the pages of the website, I got around 30 keywords which are comparatively less competitive than the main keywords. I perfected all the inner pages with proper onpage seo. I also made sure that everything in the website is updated either by social platforms or onpage contents. I started to work on the lower competitive keywords targeting the inner pages. While I was working on the inner pages I also threw some valuable links but very less in quantity to the homepage. After a month of work I saw the inner pages appearing in the top 100's and 50's. I updated the client about it but he said me the same thing... "I want those keywords on good positions". I did not change my strategy and went on working, after 2 months the less competitive keywords were ranking good on Google, my client got some good traffic from those keywords. I updated him and he said... "Do what you are doing, because it is giving me hits, but I still want those keywords on top" After 3 months of work the less competitive keywords are on top10 and the main keywords are also there on 1st and 2nd pages of the results. Now the client says that he is happy with the process that I worked. I am quite sure that if anyone wants to go to the top he must start from the first step and go towards the top something like using a ladder, I did that and I am rewarded, this strategy never fails, I ranked many websites with this strategy, might be a bit boring and time consuming but this is White Hat. Best of luck to those who are struggling to rank high competitive keywords.