1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How I Made $400 With Facebook Ads In One Week

Discussion in 'BlackHat Lounge' started by Black Orange, Aug 9, 2017.

Thread Status:
Not open for further replies.
  1. Black Orange

    Black Orange Junior Member

    Joined:
    Jul 10, 2017
    Messages:
    136
    Likes Received:
    43
    Gender:
    Male
    Occupation:
    Social Media Marketing
    Location:
    Heaven :D
    Today I have decided to reveal a little case study I conducted to prove that anyone can make money with Facebook ads, with little to no experience and minimal upfront costs.
    This was not one of my usual niche site ideas, however it did have lots promise and would be quick and easy to set up and test the market.
    In a little over 7 days I made over $400 profit, with zero experience and low upfront costs. This case study and the resources I provide will allow you to take this method and you too can make over $1,600 /month.

    The Project
    The site I used to make my profit was TeeSpring.
    [​IMG]

    For those of you new to Tee Spring, essentially it allows you to design t-shirts (for free) that you can then promote and sell. These t-shirts are not printed until you hit a sales goal.

    This beauty of TeeSpring’s business plan is in it's simplicity. They have taken a proven model, selling t-shirts, and mixed that with the Groupon model of group buying.

    You are asked to choose a minimum number of tee’s you will sell before they go to print. The trick is choosing a volume that is high to make a nice return on investment (the higher you set the sales target the cheaper your price per tee = more profit) but also setting the actual sales price per t-shirt, to a price you think people will pay.

    Later on , I will explain how you can hit the sweet spot with your campaign.

    Setting Up a Campaign
    Starting a TeeSpring campaign is super simple and it really is just a few clicks and your all set.

    There is however, one key element we need before we can get started and that is a t-shirt design. I picked up an illustrator on oDesk that charged $15 /hour. He could knock out 2-3 designs in that time so it was minimal investment. To be honest you could completely cut this step out if you have even mediocre Photoshop skills, I was just impatient!

    If I was to give you just one piece of advice on t-shirt design, it would be to KEEP IT SIMPLE.
    If you already have that audience then go for it. Otherwise just keep it simple.

    Setting Your Targets
    The more tees you aim to sell the lower you base cost per tee.

    To use my design as an example :
    [​IMG]

    I used the standard t-shirt style and just used 2 colors (Black & White) the more colors you have the higher the base price.
    I set the sales target to 30
    I set my price per tee at $19.95
    My base costs were $8.30 per tee.

    The blue box at the bottom shows a new feature of TeeSpring that didn't exist when I created my campaign. Essentially you can now choose various styles of your design and also what colors are available to order. Previously this information had to be emailed to TeeSpring once you launched the campaign.

    Here is the actual description I added to the sales page (feel free to steal it);

    Were You Born In 1974?

    Limited Edition
    Made in 1974 • Aged To Perfection

    Available NOW! Be Quick to Avoid disappointment, these WILL sell out!

    Normally, $29.95 – Today you can buy it for only $19.95, and have a Collectors Item. This is a LIMITED EDITION, Order yours before we sell out.

    Setting Your Tee Price
    For me, $19.95 was the price I went with. You will see a variation in prices as you research, however most will be around the $20 mark.

    This is enough for you to make a nice profit and also not too much to make people think twice about buying.

    Do your research and have a play around with the numbers in TeeSpring. It will automatically calculate your potential profit for the campaign just be sure to set a reasonable sale target and price.

    Getting Traffic
    This is key to a successful campaign. TeeSpring suggest sharing your campaign URL with your friends and family on Facebook etc. Well I’m not sure about you but if you want a decent amount of sales, you are going to have to target a bit better than that!

    Facebook Ads
    Basically this strategy involves using Facebook ads, and getting the cost per sale down to a level that allows us to be profitable.

    My initial plan was to use the ‘custom audience’ feature to target peoples names. However you are no longer able to use a custom audience combined with a TeeSpring campaign. You can try, however your ads will be rejected.

    So how do we target a specific niche?

    We are going to play by the rules and use what Facebook are offering.

    In my example campaign below, you can see the exact ad I used to drive over 50 sales to each campaign which resulted in $400+ profit.

    [​IMG]

    Why this ad worked?
    To be honest this ad was a set and forget. I mean I did nothing to improve the ad once it launched, beyond increasing my daily ad spend once I had a proven campaign. (which is decided by the spreadsheet below).

    However as you can see the ad did well :

    1. Over 1,400 Likes, 155 comments and 400 shares. That is some nice engagement and is what I believe helped to keep my CPC down.
    2. The targeting looks at UK & US citizens only aged 39 with an upcoming birthday.
    3. The performance is summarised in box #3 – over 4,800 actions from just this single Facebook Ad!
    Targeting
    For the 1974 campaign, my target audience where those aged 39, who had an upcoming birthday.

    This gave me a reach (audience) of 68,000 people that had an impending birthday and where their year of birth would match that of my t-shirt design. Imagine seeing that pop up in your news feed? Powerful stuff eh.

    Ad Spend
    The amount you pay per click is super important when it comes to a winning or a losing campaign. If you don’t track your costs they can quickly run away with you and you could get stung.

    Most people will attempt to set a really low CPC value thinking they are being smart. The trouble is, Facebook is smarter. Look at it this way;

    Facebook want to make money. If you are getting a good CTR on your ads you are likely to be making money and will keep your ads going. This means Facebook make more money, you are making money, everyone is happy.

    So here’s what I did.

    I set the daily ad spend to $10 and I was paying for website clicks. That is actual clicks over to my TeeSpring campaign URL.

    The trick is to let that ad run for 1-2 days and look at your stats. I was hitting a 7.6% click through rateon the 1974 advert. I would suggest anything above 5% is good, but it really all boils down to clicks to website and sales.

    This is why we use the number of sales over the total ad spend to decide if we will come out profitable or not. If we have a successful campaign on our hands, we simply up the ad spend to attempt to get in front of all 68k people of our potential reach.

    It really does become a numbers game after spending just $10-$20 to test.

    Ad Improvements
    As you can see, there was still massive room for improvement where the ad was concerned. I could have targeted males only as they are more likely to by this design of Tee in the black color.

    I could have also limited the audience a little more, however at a reach of 68,000 I was fairly comfortable I have niched down enough.

    My ad image went totally against the grain. Studies have shown that faces improve ad CTR, Women's faces especially. Even something to make the ad stand out like a big red boarder to catch their eye.

    It just shows you that if you find the right audience you can really make a nice profit without spending too much time setting up, testing and tweaking.

    My Successful Campaigns
    Here is a shot of the two successful campaigns that I ran. I learnt a lot and you may think I was lucky, however I don't rely on luck.

    A good few hours of research went into the campaigns beforehand, studying previous successes, current campaigns, Facebook pages and ad styles.

    Still, there is something to be said about just getting started. Be sure to check out my strategy tips for moving forward with your own campaign below.
    [​IMG]

    My Strategy Moving Forward

    • Limit campaign length to 7 days – the sales hot up when a campaign is close to the end, kind of like Ebay selling where you get a flurry of activity near the auction end time.
    • Target states/locations, ages, names, fans – Think outside the box. Who is passionate enough to buy a Tee? Dog lovers, gun owners, patriotic football fans?
    • Offer Hoodies and Women’s tees – you have the option in TeeSpring before you launch to have various styles of your design.
    Good Luck ;)
     
    • Thanks Thanks x 9
  2. supervitallica

    supervitallica Registered Member

    Joined:
    Mar 14, 2014
    Messages:
    96
    Likes Received:
    37
    Occupation:
    Electrician and IM
    Location:
    Belgium
    Very detailed guide! I sometimes see some teespring ads on my facebook wall with lot's of engagement.
     
  3. chakde

    chakde Jr. VIP Jr. VIP

    Joined:
    Feb 24, 2010
    Messages:
    619
    Likes Received:
    743
    This was you 3 years ago or you went and found a 3 year old case study and posted onto the forum?
     
    • Thanks Thanks x 4
  4. everydayimhustling

    everydayimhustling Regular Member

    Joined:
    Oct 20, 2011
    Messages:
    283
    Likes Received:
    128
    Location:
    Usually NYC
    Love this guide!! thank you so much for sharing!
     
  5. zwyxeeel

    zwyxeeel Regular Member

    Joined:
    Mar 7, 2015
    Messages:
    354
    Likes Received:
    51
    great guide for quick money!

    do you move on to next design and repeat? include hoodies etc etc?
     
  6. Yernotserious

    Yernotserious Newbie

    Joined:
    Aug 7, 2017
    Messages:
    15
    Likes Received:
    6
    Gender:
    Male
    That's a simple concept yet quite smartly executed. Good job, Op!
     
  7. Jumanji917

    Jumanji917 Newbie

    Joined:
    Jul 9, 2014
    Messages:
    37
    Likes Received:
    5
    Gender:
    Male
    Occupation:
    Working a slave job im trying to escape
    Location:
    Atlanta, Georgia
    Bookmarked and will read. Excellent sir
     
  8. iii_Kraken

    iii_Kraken Newbie

    Joined:
    Jul 17, 2017
    Messages:
    22
    Likes Received:
    5
    Gender:
    Male
    I have been thinking about supplementing my businesses with TeeSpring campaigns, but have really never known its potential. Defiantly gonna start playing around with it now! Thanks for the very detailed write-up!
     
  9. Black Orange

    Black Orange Junior Member

    Joined:
    Jul 10, 2017
    Messages:
    136
    Likes Received:
    43
    Gender:
    Male
    Occupation:
    Social Media Marketing
    Location:
    Heaven :D
    Yeah They are very popular these days.
     
  10. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    15,927
    Likes Received:
    29,260
    Occupation:
    Selling CPA Sites
    Location:
    Not England
    Home Page:
    [​IMG]

    It's been 3 years - things have certainly changed since then, no?
     
    • Thanks Thanks x 2
  11. Xiroz

    Xiroz Junior Member

    Joined:
    Mar 9, 2016
    Messages:
    141
    Likes Received:
    24
    Really nice lad! Will try the method and see what target audience would be the best!
     
  12. Xiroz

    Xiroz Junior Member

    Joined:
    Mar 9, 2016
    Messages:
    141
    Likes Received:
    24
  13. Black Orange

    Black Orange Junior Member

    Joined:
    Jul 10, 2017
    Messages:
    136
    Likes Received:
    43
    Gender:
    Male
    Occupation:
    Social Media Marketing
    Location:
    Heaven :D
     
    • Thanks Thanks x 1
  14. 0night

    0night Newbie

    Joined:
    Feb 6, 2016
    Messages:
    14
    Likes Received:
    2
    You should at least give credit to the original author of this guide when you copy and paste almost everything even the pictures. In this case Lewis from cloudincome dot com.
    P.S Go to google, write teespring case study, the first result is the original post.
     
    • Thanks Thanks x 2
  15. zwyxeeel

    zwyxeeel Regular Member

    Joined:
    Mar 7, 2015
    Messages:
    354
    Likes Received:
    51
    wow 2014.........thanks to admin for finding that ..
     
  16. mickyfu

    mickyfu Jr. VIP Jr. VIP

    Joined:
    Dec 14, 2011
    Messages:
    6,855
    Likes Received:
    19,706
    Location:
    Solihull Young Offenders
    As soon as I read this I thought of my friend Adrian. Just having my dinner at the moment, I will be back with the original thread soon. Maybe I'm wrong.
     
    • Thanks Thanks x 1
  17. Black Orange

    Black Orange Junior Member

    Joined:
    Jul 10, 2017
    Messages:
    136
    Likes Received:
    43
    Gender:
    Male
    Occupation:
    Social Media Marketing
    Location:
    Heaven :D
    Sure mate Let me do that
     
  18. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    15,927
    Likes Received:
    29,260
    Occupation:
    Selling CPA Sites
    Location:
    Not England
    Home Page:
    Don't bother - thread closed... go try and deceive someone else.
     
    • Thanks Thanks x 6
Thread Status:
Not open for further replies.