How I buy Profitable Ad Spots

SEO Authority

Senior Member

Apr 21, 2010

900

1,125

• May 22, 2014

• #1

I'm pretty good when it comes to buying media
This is a simple technique I use to know if an advertisement spot is profitable

I analyze a competitor ad position and see how
long they are in a given spot. If they're there for a long time
it means its profitable.

-I would make a similar banner ad (or text ad)
-With a similar landing page for similar optimization results

If you have similar graphics you can get same conversions

SpyFu was good for PPC ads

What Runs Where is good for tracking how long competitors are
buying ads on a specific page (it's like a web archive for ads)

So I can easily blow $3k-$5k with a click of a button

 

PassionateWriting

Senior Member

Feb 27, 2014

872

102

• May 22, 2014

• #2

How you do competitor analysis while buying PPC ads? They don't disclose their customers, do they?

 

Pilfer7

Regular Member

Sep 3, 2012

385

199

• May 23, 2014

• #3

Dearest Opie,

once you get the click whats your plan?

straight to the sale?
opt in?
do you do any re-targeting etc?

good tip, thx

 

Pilfer7

Regular Member

Sep 3, 2012

385

199

• May 23, 2014

• #4

PassionateWriting said:

How you do competitor analysis while buying PPC ads? They don't disclose their customers, do they?

Click to expand...

I believe there is a service or a tool called
What Runs Where
that shows you WHAT ads are RUNNING and WHERE they are running, It would probably show how long they have been running also.

 

SEO Authority

Senior Member

Apr 21, 2010

900

1,125

• May 24, 2014
• Thread Starter Thread Starter

• #5

Pilfer7 said:

Dearest Opie,

once you get the click whats your plan?

straight to the sale?
opt in?
do you do any re-targeting etc?

good tip, thx

Click to expand...

I always capture opt in - and do exit opt in too
so I can mail them a 7 day follow up and sell them on why
they should sign up if they haven't

I use squeeze page with good headlines

I haven't done re-targeting yet at all! Do you find success with that?

New technologies developing these days

 

apocolyptica

Newbie

Jul 21, 2013

48

7

• Jun 9, 2014

• #6

maybe u should get more conversions if have a product people actually want; a product theyll keep, and if you use manual ppc like at sitescout with high visiting sites people actually are targetted to and maybe if do a pesonally ad space bying place though a netwok find on google. let me know what think of sitescot?

 

apocolyptica

Newbie

Jul 21, 2013

48

7

• Jun 9, 2014

• #7

sitescout lets u manually choose the site and ad ad placement targeted on sites u pesonally choose one by one for your ppc.

 

lord1027

Elite Member

Sep 20, 2013

3,218

2,342

• Jun 9, 2014

• #8

Straight to the point, I like it. Never knew about What Runs Where before, I'll take a look.

 

Last edited: Jun 9, 2014

N

njhowerton

Newbie

Mar 19, 2014

34

2

• Jun 10, 2014

• #9

Split test, optimize, rinse and repeat.

 

L

Liberator

Newbie

Jun 23, 2014

14

0

• Jun 27, 2014

• #10

Do your demographics... Do What Runs Where... Mixrank... split test...and scale