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How I Build My Private Link Network

Discussion in 'Black Hat SEO' started by Voidray, Oct 21, 2013.

  1. Voidray

    Voidray Regular Member

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    I have had a few requests asking me how I generally build my own network to feed juice to my money sites. If you have no idea what I am talking about then you probably want to spend some more time on this site getting the basics down. If you understand the basic strategy of building quality links to your site and have been slapped to craps with the recent Penguin, then you really need to look into building your own private network for your money sites.

    This thread is not about dissecting Penguin 2.1, there are plenty of other threads for that, so please keep comments and questions related to the topic at hand. If you have a question of a different nature, you can PM me or hop over to my journey thread and comment there.

    (I may break this up into sections as I do not have regular member status and BHW Bot loves to flag anything I try to make detailed and useful.)


    Part 1 - Types of Network sites

    1A. Expired domains:

    I am not going to go into detail at how to look for these as there are many ways including freshdrop and other services that will help you in part or make purchases for you. These services mostly help you sort through domains. The first thing we want to look at is PR since this is a good indicator of the type of links that are coming into the site we have an interest in adding to our private network. Additionally some services let you sort by quantity of back links and Domain Authority.

    Generally the thing you want to look at on these is Domain authority and Page Authority based on SEOmoz. Now keep in mind, There is a HUGE FLAW in this system of SEOmoz gauging the strength of the site, which is that Domain authority and Page Authority can be built with crappy links. What we want to find however is quality links which build this Page Authority and Domain Authority. From here on out I will reference Domain Authority with DA and Page Authority with PA.

    In order to make sure that DA and PA are not being inflated we need to manually look at the incoming links. You can use OpenSiteExplorer, Ahrefs and MajesticSEO for this. The way you check for quality incoming links is to verify that the links are still live on the pages providing them. This might involve manually going to the page and looking at the source code to ensure they are live. Additionally you will want to look at the PR of the page it is on as a generic indicator of the quality. This is not always the most important thing though. The age of the link as well as the authority of the site it is on is also important. So for example... If you had a link from a .EDU page that had almost no outbound links and was put live back in 2000 then that's a pretty good link even if the PR might be 2 or 3. Always focus on the quality of the site itself the link is from and the age of the page itself. Many times you can verify how old a page is by going to archive.org and checking it there.

    Once you have verified that the links going to your site you are interested in bidding on or purchasing are quality in nature then you will want to check the history of the site in archive.org to ensure it was not used for spamming in the recent past. The reason this is important is because you don't want to get a domain that was used for shady redirects or other purposes that may have gotten the ban hammer from big G. You might think you are helping when in reality this could be damaging to your link building activities.

    1B. New Domains:

    These are domains that I buy with the intention of giving my money site strength through relevancy. These are domains that are 100% relevant to my money site and on the same subject. Keep in mind that with link building, you need to show authority and relevancy. This side of link building takes care of the relevancy part. Just because these sites don't have existing links like the expired/expiring domains, don't think they don't offer value. They help enormously. You may want to buy and set these domains up before you ever even buy a domain and start your money site. Having all these domains start out with the same registration date might look fishy.

    1C. Abandoned Websites:

    Usually a few times a week for maybe 30 minutes I will start looking for websites which have been abandoned. This means that the person lost interest in posting to their blog, or they haven't done any updating to their site in months.

    The first thing I do is start building a list of sites by using various search operators. I am not going to share the exact ones I use, but you can do a simple search in Google on "how to use search operators" and get an idea of what I am doing. I will try to find something in my general niche, but oftentimes find other things along the way as well.

    Once I have a list in excel or Word, I will begin using the contact info I found on their site, and if that doesn't work I will use their whois information to contact them. I will then let them know I noticed they haven't posted or updated their site in some time, and that I have an interest in continuing to write for their site, or purchasing it. The reason you want to offer to write for the site is if they don't want to sell it, then at least they might take you up on the offer of writing content for it where you could slip in a link.

    Final Thoughts: I know there are a ton of minor details I left out, but if you ask the right questions I will be sure to answer them, and add additional information in my comments that might fill gaps. I could literally write all day about this process, but it simply is just not feasible.

    ALWAYS REMEMBER that PR of a site is not the final evaluation of what you need for your network. PR is simply a way to tip you off on what might be a good domain to add into your personal network.

    Additionally always check that the domain was not abused by someone else who used it previously for their network. Signs of this would include mass amounts of exact anchor text back links, tons of .ru back links, and lots of links from forum or comment back links. If there are any Google cached pages, make sure to check them to see what content was there.

    In my next post I will write about hosting and setting up your network sites.
     
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    Last edited: Oct 21, 2013
  2. delboy2010

    delboy2010 Regular Member

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    Nice post Voidray, looking forward to the next instalments, keep up the good work! :)
     
  3. shanna_doll

    shanna_doll Power Member

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    Amazing. I like the idea how you use google to find juicy yet abandoned pages. Thanks a lot.
     
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  4. arnosv

    arnosv Regular Member

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    Very nice post dude!

    Been reading a lot of articles around setting up private blog networks lately and I'm looking forward to the hosting part which is still unclear for me a this stage.
     
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  5. Voidray

    Voidray Regular Member

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    Thanks Shanna. Abandoned sites have already done all the work for you so its nice when you can grab a hold of one.
     
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  6. Voidray

    Voidray Regular Member

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    Certainly. I will try to be as detailed as possible in my next post as well. The hosting part can get a little pricey if you have a lot of sites, but I will show you a mix of things that can defray the cost a bit and still keep you relatively safe.
     
  7. Execute

    Execute Supreme Member

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    Great info! I have actually been doing the buying brand new domain names then constructing the site from the ground up myself. Makes sure everything is as relevant as possible and seems to be working well, although there are many different metrics working on my sites at the same time.
     
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  8. Voidray

    Voidray Regular Member

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    Very true Execute. It also works very well for small niche sites too and is a cost efficient way to get them perfectly relevant links.
     
  9. kingsmithe

    kingsmithe Registered Member

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    thanks for the info
     
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  10. masterjani

    masterjani Jr. VIP Jr. VIP

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    Again as Op mentioned, These points are important: When buying expired domains, make sure to check all the metrics along with its previous backlink structure to make sure it is not hit by any update. At times, you can find same anchors being used many times. It is hard to lower down those backlinks profile to have diversity. so, choose wisely.

    Nice info by the way, it will help many lol.
     
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  11. grax1

    grax1 Junior Member

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    Hi, first of all, nice that you found time to share your knowledge with us, thanks a lot :). I was reading for about month about pbn and started to take action since last week, already bought 3 domains. So I'm noob and don't know a lot, but I want to keep building my network even if I'll fail and loose some mony, but I'll hopefully gain some experience. Maybe you can answer some of my questions so that I and other fresh pbn owners/builders could avoid some fails. So:

    1. Is it ok if I bought a decent domain, good metrics, no spammy links, but all the anchors are related to let's say cooking and I want to use domains for my money site that is about dog training. So does it make sense to rebuild this website and regardless of anchors from the past, put on it some content about dog training and buld some links related o dog training ? What I'm getting at is that some people say find some domains from similar topic, however there are a lot of various niches, and it's hard to find website that has no spammy links,good metrics and anchors somehow related to your money sites as well.

    2. Next thing I want you ask is onpage seo on your pbn. Some people claim that siloing your website can give you great rankings without any backlinks and it's great base you should have to strengthen your site and then buld backlinks to it so that your site looks more like authority site in google's eyes. So are doing any siloing on your tier 1 domains, like for example you create a parent page that links to your money site and strengthen this page by creating children pages that interlink to this parent page, so that it has more "power". I just wanted to know if you even do something like this, or do you just put some articles on homepage and link to m$ ?

    3. Some people have enough money to build networks for certain site, but there are a lot that can't and wasting a domain for only one money site, it may help to keep the domain relevant, however it will really cost a lot, so do you think that having for example 3 different topics on one domain from pbn may somehow hurt the power of backlinks from it ? I mean lets say you have myexpireddomain,com and it has 4 articles about cooking, 3 about chemistry, and last 4 about boxing - you know, totally unreleated, is it still ok to create sites like this ? Maybe some good silo structure could help to make it more orderly, or do you think it doesn't make any sense, so anything that is ok is either one site - niche, or one site - a few different topis but closely related ?

    4. When you start building on one of domains you bought, do you try to make it really looks as if it were your money site so that even by manual review, it looks totally natural, or do you just post quality content, some light wp theme and keep it looks so to say old-fashioned(very simple design etc), like a lot of sites that are built only for seo and to backlink from them so when you see it you immediately know it's one of the sites from someone's pbn ?

    Sorry if too much :D but I always try to learn from experienced guys when they offer help.
     
    Last edited: Oct 21, 2013
  12. imserious

    imserious Senior Member

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    Do you also look at majestic Trust Rank and citation rank numbers to shortlist sites for the network.
    If you do, can you give a rough idea of the numbers to be kept in mind.

    I have a few sites which i would like to register and they have few good links but do not have good PA, DA, trust rank and citation rank metrices.
    Is my assumption that none of these companies have a really good database of the links
    across the whole web and therefore they miss a lot of links and therefore, these metrices do not stand for much, correct?
     
  13. Voidray

    Voidray Regular Member

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    You ask many good questions, and I will be happy to answer them. I will start by answering questions 1 and 3 at the same time.

    Generally when I build out my site from an expired domain, I try to keep it relevant to the topic that was previously on the site if at all possible. In some cases its just not possible, and I build it out towards whatever direction I want. However when possible I will correlate the topic of my niche and the information that was previously on the site together. Lets take for example what you aked about a domain that was previously a food site, but your topic is on dog training. What I would do is make a food blog/site and throw in an article entitled, "Foods that help to train dogs better". Then I would be able to slip my link in about dog training while still remaining on topic. Then lets say I had a money site about boxing. I would again make a title such as, "5 great foods to eat for boxers". In this way I can gear the food site towards many niches I work and keep it relevant.

    Now onto question #2, I do very little siloing, and you will want to make sure you are careful with the anchor you promote within your site so as not to leave trails of what keyword specifically you are trying to work by using that anchor within multiple posts linking back to one page. Make sure if you do use this method that the anchors are also varied and look natural.

    And answering question #4, My sites look extremely natural. You would never be able to tell they were used as a network unless you spent a bunch of time digging at which you would still question it because they look like very normal sites with all the trimmings. I usually use very nice themes, and add other valuable pieces which would pass any manual inspection.

    Hope this helps :)
     
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  14. Voidray

    Voidray Regular Member

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    You would be very correct in saying that much of this data is lost and difficult to gauge 100%. I do check both Ahrefs and Majestic. Much to me depends on price. I will get something that has few back links, but good ones if the price is very low. I generally use these for variation of my links and put these on other platforms which I will cover in a post on this thread soon. So to answer your question I pick up sites at various metrics based on price.
     
  15. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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  16. Riders On The Storm

    Riders On The Storm Senior Member

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    What bot are you?
     
  17. dollarjames

    dollarjames Regular Member

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    Great idea, I was thinking about doing this for some abandonned websites in french. Would you be able to send me by PM an example of email you send to webmasters to buy their website ? That would definitely help me to write my emails in french.

    Thanks!
    James
     
  18. seohug

    seohug Newbie

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    Good post. Regarding buying expiring domains, you need to make sure you are buying those with quality backlinks. There are loads of domain with tons of spammy links that has been dropped since Panda and co. started.
     
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  19. Voidray

    Voidray Regular Member

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    Sent you over an example.

    Yes. I updated initial post to cover this in a little more detail.
     
  20. sampo1time

    sampo1time Regular Member

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    Generally what are the price ranges that you spend on expired domains? I've be searching for awhile and find that the prices vary greatly. I'm having a hard time judging what is that actual worth and fair price to pay for a domain.

    Also what type of linkbuilding do you do for the new relevant domains?