I feel a bit confused the way Google works at the moment. Last year my website got penalized because of our link profile. We had to build a whole new website and the costs we made were thousands of euros. Bye Bye Business. I thought a good lesson, let's start over again. New domain, New chances... Right? For my new website i try to prevent "linkbuilding", What? How the hell can you rank without linkbuilding, simple answer is you wont. And guess what happens, again a message from Google that we have unnatural links... But how? Yes some affiliates.. I had to write webmasters again that do affiliate for us and ask if they can remove the links. Now Bye Bye affiliates + Bye Bye Ranking = Bye Bye Business Again, all our rankings gone from top 20 to 50+ I scanned my website with CognitiveSEO, And oh wow we have 10 unnatural links from the 80 in total... I thought lets scan my competitors... Oh wow they have 5000+ links and more then 500+ unnatural links and oh yeah they still farming our business with their lucky google only target us. They are in top 10 for same period as our old website that have been penalized, how come? anybody know? So what am i doing wrong, seriously am i so unlucky? It looks like a very unfair game? How is it possible all top 20 full of spammers and me with just 10 unnatural links already got myself a message from Google about our unnatural link profile? I think since the update Google have lost their control instead of improving it and give spammers even more profit when they catch the wrong people... very unfair isn't it? (Nothing against spammers) ;-) I scanned the whole top 20 competitor list and guess what... in compare with our website we have the best Onpage SEO, best text, faster server, great title and descriptions, so it looks like Onpage SEO does not even count anymore with all these high backlinks of our competition? Maybe someone have advice how we can beat our competitors without breaking guidelines of Google? Or does this even exist because i really doubt it now.