I remember reading a book several years ago entitled something like 100 Things to Buy Before You Die. Catchy title, but it had a deeper point: Sometimes little things can make a big difference. For instance, they mentioned buying plush, x-large bath towels...seems trivial until you remember how nice it was that one time when you stayed at the Hilton and used a real bath towel, and how you've been using that raggedy old, thin version for a couple years now. Little things. So, I'm wondering, we all spend HOURS in front of a computer, and perhaps we grow a bit anti-social because we're improving/building/tweaking our sites or our client's sites all the time (4hr workweek? Yeah, right!), and it is possible, at the end of the day, to look in the mirror and see someone who needs to cheer up a bit, step away from the computer, exercise, have a good meal, and head to the mall to pick up something as a treat for all those hours of hard work. I know some will be tempted to make a cynical, back-handed comment like 'I reinvest back into the business' or 'I don't spend money on liabilities' etc...but the thread isn't about being snarky or showing how savvy you are with personal finance (trust me, I know all this stuff)...it is a light-hearted thread about what you have purchased as a treat. My latest: 100ml Eau de Lierre 100% custom tailored dress pants made with Hugo Boss wool cloth...took 2 fittings to get it right, but they are perfect. These black, Ferragamo loafers Burberry eyewear (I look like Clark Kent) Next purchase will probably be a 2010-2011 BMW 3 Series convertible...(can't justify to my retirement plans/kid's college fund paying for anything newer) A 3 day vacation in a beachfront house on Rawa Island...that was bliss! Oh, bought about 1/2 dozen custom shirts while in Shanghai a few months ago; very reasonably priced and they fit perfectly. Anyway, these are little luxuries that I appreciate...yeah, I know, it isn't all about how much money you have or what toys you can buy, but honestly, I don't want to be the raggedy towel guy either. So, what's your story?