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How do you think of in-house affiliate program?

Discussion in 'Affiliate Programs' started by wholesale AF, Jul 31, 2013.

  1. wholesale AF

    wholesale AF Newbie

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    Do you prefer in-house affiliate program or affiliate network?

    Need your ideas :0
     
  2. ChadRogers

    ChadRogers Newbie

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    Hi,

    In-house affiliate program is a somewhat big time but low profile program that tends to stay stable. Stable in the sense that they don't want too much money and too much exposure which will be a liability in the end. Affiliate network however is different from an affiliate program. Affiliate network from my own point of view is a (CORPORATION) or an organization which consists of multiple affiliate programs or affiliates who has the sole discretion of making money by their own sales, or do marketing and provide 3rd party affiliation.

    Please correct me if I'm wrong.. Thank you..

    By the way, I'm looking for someone who can sell a customized in-house design of an affiliate program with Support Access for Customer Service, Access for suppliers for realtime update of shipments, access for payment processor for real time payment processing Virtual Terminal - PCI compliance is assured (ssl encrypted), complete back office, order management (for applicable areas), drop shipping all in one.. Would appreciate help. Due date is 2nd week of Aug. Willing to pay the price as long as design is worth paying for.
    In-house meaning we buy the design, we do the administration, hosting etc.

    Thank you BHW
     
  3. wholesale AF

    wholesale AF Newbie

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    Thanks for your reply.
    Just don't understand why in-house affiliate programs don't need much exposure. actually it connects with affiliates directly without the third party platform.

    about your "by the way". I recommend PAP. :)
     
  4. LocalSexFriends

    LocalSexFriends Newbie

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    Couldn't agree more, CR. Good reply.
     
  5. bryanon

    bryanon Executive VIP Premium Member

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    From an affiliate's perspective, an in-house aff programme is typically far more risky, as not only do you lack the certainty that you'll get paid (even though many affiliate networks don't pay if the advertiser don't pay them, most people don't realise it), but you can also never be sure that tracking is accurate and that stats aren't fiddled with - in cases where tracking software is proprietary.

    From provider's point of view - an in-house solution is better in terms of both cost and flexibility, however there are several issues that come with it, such as having to handle all affiliate payments (depending on your jurisdiction, this could be an accounting nightmare!), dealing with fraud, etc. etc.
     
  6. wholesale AF

    wholesale AF Newbie

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    yes, agree with you.
    However since it's risky for both in-house and affiliate network, let's talk about the commissions. Generally speaking, commissions will be higher for in-house affiliate program. Because merchants should pay the transfer fee if they are in the affiliate network.
     
  7. bryanon

    bryanon Executive VIP Premium Member

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    Not necessarily. Sure, an affiliate network wants their cut but at the same time, not using an affiliate network often adds a ton of expenses (managing and maintaining the platform, dealing with payments, dealing with fraud) which can often be more expensive in the long run.
     
  8. Curtis

    Curtis Newbie

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    Are you trying to setup an affiliate system for your own products/services or are you deciding which to join?

    Here's an open source in-house affiliate system: http://www.elitius.com/
    And a paid one: http://www.idevdirect.com/idevaffiliate.php
     
  9. bryanon

    bryanon Executive VIP Premium Member

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    Personally, I would recommend PAP (Post Affiliate Pro) over iDev any time of the day.

    I've used both and PAP, even though similarly priced, provides a ton of more (customisation and other) options and is generally nicer / easier to use for both aff managers and affiliates themselves.

    I have to say though that the last time I tried iDev was a good few years ago so they may have released new versions since then and made their product more competitive.
     
  10. ChadRogers

    ChadRogers Newbie

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    Hi,

    I do prefer in-house affiliate program since it's private and is customized to what you really wanted, you can open it and pack up very quick.. Regarding PCI compliance, there are tons of ways to avoid that and still be compliant..

    By the way, if by any chance someone has an affiliate in house platform that they want to sell? I would be glad to have a conversation and negotiate... I'm currently using idevAffiliate right now which is cool but still prefer in-house.. Any thoughts about this will surely be appreciated.

    Thanks