How do you structure anchor/text through the tiers? Hello BHW brothers, I'm about to start building my tiers and need advice on keywords through the tiers. Do you follow the same keyword though out the tiers or do you vary as it moves along.. For example do I have a tier 2 web2.0 with plastic surgery anchor that leads to a tier 1 web 2.0 that has breast augmentation anchor? Has anyone done any metrics to see the best way. Thank you for all your halp Have a great day!