I own a domain related to weight loss. Say I want to rank for "losing weight by running" <-- In order to rank for this keyword, should I: 1) Create a category and call it "Losing Weight By Running" and have articles being fetched RSS that talks about Running or have RSS feeds that talk about anything that has to do with losing weight? 2) Should the permastructure then be %category%/%postname% or just %postname%? What else would I need to do to rank for that keyword? What are all the things I should be doing to be ranking for certain keywords?