How do YOU quote for ORM?

Looking to follow up with some leads and have a few technical questions.

Since it's a dentist, I'll want to charge on the higher end of things. Nothing less than $500/month I suppose. How high have you charged?

I think I'll also get 6 months in writing. Think they'll renew any longer than that?

What variables do you pay attention to when building a quote? I think the most important one is: what can they afford?

Please, only responses from people who actually do ORM.

macdonjo3 said:

Looking to follow up with some leads and have a few technical questions.

Since it's a dentist, I'll want to charge on the higher end of things. Nothing less than $500/month I suppose. How high have you charged?

I think I'll also get 6 months in writing. Think they'll renew any longer than that?

What variables do you pay attention to when building a quote? I think the most important one is: what can they afford?

Please, only responses from people who actually do ORM.

Click to expand...

I think you just answered yourself right there.

Mix this together with the average pushy sales questions - Isn't your business worth xxxxx - etc etc etc

sales closed in no time

I wouldn't think of it as how much they can afford, but how much business they're currently losing?

How many people are searchng their name and turning away? Thats x amount of dollars lost per month. If you can come in and fix that for less, it becomes somewhat of a no brainer

Stevoid said:

I wouldn't think of it as how much they can afford, but how much business they're currently losing?

How many people are searchng their name and turning away? Thats x amount of dollars lost per month. If you can come in and fix that for less, it becomes somewhat of a no brainer

Click to expand...

Why would you decide not to benefit from businesses that are not currently losing anything?

ORM works just like an insurance policy in many ways; if you are only going to charge based on what the businesses are losing you are certainly not going to stay in business for too long.

Do a critical valuation of your service and your time; check the market you are about to approach and charge according to these 2 variables.

At the end of the day it all boils down to knowing how to sell...

When I look at what to charge for my services I remove how long it takes or how much of my precious time it's worth - I think only from his percpective... at the moment I'm working for a client whose leads are worth anything between $2000-10000 for him... If I sold him ten red hot leads per week before I knew how much money he'd make from this, I'd be happy with $10 each.... but to him this is anywhere from $10-100k... So now I ask for $100-150 per lead... Even if he converts one he's rolling...

For some shitty second hand book shop, I'd charge $250 for SEO/month....
And for the same SEO work I'd charge a Dentist $500-1000/month+....

Furthermore the dentist will probaly be happier than the bookshop despite filling my pockets up because he's cashing in (and so am I/you).

For a business like a dentist Hit them with facts not seo alchemy.

Dear (never say sir/madam/business owner...you should be able to find the business owners name in ten minutes and address it straight to he/she...sales/info etc is a wasdte unless a very small company.....A hard copy letter is even better)

1/ 60% of your unsolicited Leads come from Google seaches.

2/ Do you know that these poor reviews (here) and (here) are making 50% of those calls go to your nearest competitors instead

3/ What if I told you that I can make those bad reviews move away from a prominent position and replace them with honest favourable reviews ?

4/ What I do is legal and ethical and I will drive a lot more business your way. I need to do a lot of initial work to get your campaign set up so I will need a minimum monthly contract but I guarantee you will want me to stay with you forever.

Dont be scared to charge but no mention of fees on your initial pitch.

It has been said before but try and calculate how much they could be losing out on due to their negative publicity, this helps a lot that you have a dentist in mind as one average client will be worth a few hundred/thousands. This will make it an easier option in their mind as you will be the option that will save them from losing a fortune.