1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How do YOU quote for ORM?

Discussion in 'Offline Marketing' started by macdonjo3, Sep 12, 2014.

  1. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 8, 2009
    Messages:
    5,564
    Likes Received:
    4,317
    Location:
    Toronto
    Home Page:
    Looking to follow up with some leads and have a few technical questions.

    Since it's a dentist, I'll want to charge on the higher end of things. Nothing less than $500/month I suppose. How high have you charged?

    I think I'll also get 6 months in writing. Think they'll renew any longer than that?

    What variables do you pay attention to when building a quote? I think the most important one is: what can they afford?

    Please, only responses from people who actually do ORM.
     
  2. Reyone

    Reyone Elite Member

    Joined:
    Sep 30, 2012
    Messages:
    1,577
    Likes Received:
    1,277
    Occupation:
    Hunter
    I think you just answered yourself right there.

    Mix this together with the average pushy sales questions - Isn't your business worth xxxxx - etc etc etc

    sales closed in no time
     
    • Thanks Thanks x 1
  3. Stevoid

    Stevoid Newbie

    Joined:
    Sep 18, 2013
    Messages:
    38
    Likes Received:
    22
    I wouldn't think of it as how much they can afford, but how much business they're currently losing?

    How many people are searchng their name and turning away? Thats x amount of dollars lost per month. If you can come in and fix that for less, it becomes somewhat of a no brainer
     
    • Thanks Thanks x 1
  4. Reyone

    Reyone Elite Member

    Joined:
    Sep 30, 2012
    Messages:
    1,577
    Likes Received:
    1,277
    Occupation:
    Hunter
    Why would you decide not to benefit from businesses that are not currently losing anything?

    ORM works just like an insurance policy in many ways; if you are only going to charge based on what the businesses are losing you are certainly not going to stay in business for too long.

    Do a critical valuation of your service and your time; check the market you are about to approach and charge according to these 2 variables.

    At the end of the day it all boils down to knowing how to sell...
     
  5. ColonelSoldier

    ColonelSoldier Junior Member

    Joined:
    May 18, 2011
    Messages:
    189
    Likes Received:
    82
    Location:
    Offshore
    When I look at what to charge for my services I remove how long it takes or how much of my precious time it's worth - I think only from his percpective... at the moment I'm working for a client whose leads are worth anything between $2000-10000 for him... If I sold him ten red hot leads per week before I knew how much money he'd make from this, I'd be happy with $10 each.... but to him this is anywhere from $10-100k... So now I ask for $100-150 per lead... Even if he converts one he's rolling...

    For some shitty second hand book shop, I'd charge $250 for SEO/month....
    And for the same SEO work I'd charge a Dentist $500-1000/month+....

    Furthermore the dentist will probaly be happier than the bookshop despite filling my pockets up because he's cashing in (and so am I/you).
     
    Last edited: Sep 17, 2014
  6. Duffers5000

    Duffers5000 Elite Member

    Joined:
    Apr 1, 2012
    Messages:
    2,466
    Likes Received:
    7,615
    For a business like a dentist Hit them with facts not seo alchemy.

    Dear (never say sir/madam/business owner...you should be able to find the business owners name in ten minutes and address it straight to he/she...sales/info etc is a wasdte unless a very small company.....A hard copy letter is even better)

    1/ 60% of your unsolicited Leads come from Google seaches.

    2/ Do you know that these poor reviews (here) and (here) are making 50% of those calls go to your nearest competitors instead

    3/ What if I told you that I can make those bad reviews move away from a prominent position and replace them with honest favourable reviews ?

    4/ What I do is legal and ethical and I will drive a lot more business your way. I need to do a lot of initial work to get your campaign set up so I will need a minimum monthly contract but I guarantee you will want me to stay with you forever.

    Dont be scared to charge but no mention of fees on your initial pitch.
     
    • Thanks Thanks x 1
  7. Execute

    Execute Supreme Member

    Joined:
    Aug 30, 2010
    Messages:
    1,349
    Likes Received:
    5,017
    Location:
    United Kingdom
    It has been said before but try and calculate how much they could be losing out on due to their negative publicity, this helps a lot that you have a dentist in mind as one average client will be worth a few hundred/thousands. This will make it an easier option in their mind as you will be the option that will save them from losing a fortune.