What i did is manually searched a couple keywords closely related to my niche, look at the accounts and their bio.
If you can find an account with similar followings, you can manage to get a S4S, but a lot of the time these big accounts will have contact info for where you can ask for the price of a shoutout.
Just the other day my NFL account contacted another NFL account with like 400 more likes per photo than my account, but I convinced him to do S4S like a boss.
The second option is what OP said above... there are a lot of sites. I have never used this approach so i can't elaborate.
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