I'm sounding retarded right now, but I'm seriously confused. Backlinking is links from other websites that lead to your website. Okay. You have a backlink, which is in the article you wrote on another website. Right? So, what about the keyword you chose for your niche? How would you actually rank in the keyword you chose? Do you highlight a phrase as a backlink? I mean if you had a website that had a keyword called "shoes and purses," would I a make "shoes and purses" a linking backlink? I'm scratching my head on this one. Seriously. :scratchch?