when testing a microsoft ads campaign, how do you decide whether search partner traffic is helping or hurting performance? do you compare conversion quality, cpa, bounce rate, and placement data before changing distribution settings, or do you separate the traffic from the start?
how do you evaluate search partner traffic in microsoft ads?
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Mister abc
Registered Member
- Nov 7, 2021
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I usually don’t separate it from the start. I let it collect some data first, then compare CPA and, more importantly, actual conversion quality. If partner traffic is bringing cheap conversions that don’t turn into real customers, the low CPA doesn’t mean much.