how do you evaluate search partner traffic in microsoft ads?

Open Box

BANNED
Joined
Jul 29, 2026
Messages
24
Reaction score
4
when testing a microsoft ads campaign, how do you decide whether search partner traffic is helping or hurting performance? do you compare conversion quality, cpa, bounce rate, and placement data before changing distribution settings, or do you separate the traffic from the start?
 
i usually check conversion quality and CPA first, then look at placement data before deciding if search partners are worth keeping.
 
Back
Top