How do you analyze your competitors?

Clearly Analyse the competitor by using Ahref, semrush and Check the SEO, Backlinks, Keyword planner and strategies. Find out the technology used. Other than that the way of approaching to the audience, Social media ads.These are the main thing to analyze.
 
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Manual check of website
Ahrefs
ScreamingFrog
SimilarWeb

More then enough to get all insights you need.
 
I used to prefer Ahref, moz first then sometimes semrush
 
Ahrefs is my go-to pick for a backlink analysis, and sometimes keyword research too
 
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