How Do You Actually Become Good at Facebook Ads?

I’ve been trying to learn Facebook ads seriously lately, but honestly it feels overwhelming sometimes. There’s targeting, creatives, pixels, scaling, testing, CTR, CPM, retargeting, lookalikes, and a million different opinions from “gurus”.

Some people say copy is everything. Others say creatives matter most now. Then some say targeting barely matters anymore because Meta AI does everything automatically.

For the people here who are consistently profitable with Facebook ads in 2026:

What helped you improve the fastest?

* Testing products?
* Learning copywriting?
* Creative strategy?
* Spending more money?
* Watching campaigns daily?
* Taking courses?
* Running ads for clients?

Would be interesting to hear real experiences instead of generic YouTube advice.

Focus 80% on high-quality creative testing and hooks, because Meta's AI algorithm handles targeting automatically now, the best creative is your targeting.

Hi @AshleyRosaworld - the dude above this comment dropped solid advice, take his word.
I wanna know if you're really the one on your profile photo? If yes, I'd like to be your friend