How do they profit?

Wolston

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I typed in "Best dating sites" and have been noticing www. top10bestdatingsites . ca being on the top ads on Google Canada. With CPC being 3-4 dollars and affiliates paying 7-8$ per sign up I wonder how they make money.
They could get more commissions for paid memberships but be spending heck of a lot more on adwords. I wonder how these people recover costs and profit since I've seen them there for a couple of months now I think.
 
They're probably losing money with their website and campaign... They might have a lot of money to lose and looks like they don't know what they're doing because the quality of their website is low
 
that's nice but is that really working on this much money?? i m also wonder is the ans is YES
 
Maybe they're ranking for SEO keywords. Scan their website on ahrefs
 
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