My goal is to become an authority in SEO, so I want to write articles and blog content that will produce the following results: Establish me as a local seo authority in my local area and even regionally or nationally. Generate more clients and customers for my business The main problem I have is figuring out which content will provide me with the best return on my invested time. I want to write articles and blogs that will turn readers into customers. Can someone please point me in the right direction and approach I should take please. Thanks!