Here's the story. I had a client who became upset because I got him a good ranking but he wasn't getting leads -- his website was terrible.
After a discussion to do pay per click for him to a separate page not on his website, he didn't want to pay as much so we ended the agreement. In the process, I built a website that is going to rank well for that keyword. I was going to use it for them but now I'm not. I want to collect leads on this website and sell them to other companies in that industry.
They are leads that pay anywhere from $20k to $2M if they convert. Think large advertising.