SEO requires technical knowledge to understand how websites are built, the ability to analyze many data sources, and editorial creativity to produce quality content.
SEO requires three core ways of thinking:
• Technical
• Analytical
• Creative
Technical skills are required to understand how websites are built and configured.
Analytical skills are needed to study multiple, often inconsistent and ambiguous, data sources to diagnose problems and find opportunities.
Creative skills are essential for the creation of quality content that will make users happy and other sites link to yours.