Well you can monetize that account through shootouts and other promos.
With 10k I advise you two things:
1 - Search organic growing methods and increase your follower base.
2 - Post only viral content to increase engagement rate.
It means: You can have an account with a low amount of followers and big engagement rates, or the otherwise, big account with low engagement.
The equilibrium between these two is the best you can get.