How can e-commerce sites expand brand search volume

robin222 · Jan 31, 2021

I run a new e-commerce website. I see that the brand search volume of some of my moderate competitors' websites can reach more than 2000. (With the help of ahrefs) I would like to ask how my new e-commerce website should improve brand awareness? Need to rely on a Guest Post Blog? Or send products to well-known bloggers for reviews? Or what method?

SEOWhizz · Jan 31, 2021

That depends on where your target audience/customers hang out, and your budget.

For example, if it's cosmetics, you could try YouTube or Instagram influencers product reviews.

A lot of established brands run PR campaigns, which can drive a lot of traffic from media publications, but you'll need a budget for this.

HustleTong · Jan 31, 2021

Youtube influencers would be your best bet.
The effects can be almost instant (depending on what kind of products you plan to promote)
Start with low-ticket items and see how it goes.

blackbeans · Feb 1, 2021

Have you tried a CITATION campaign?

Basically blast out mentions of your brand via social media websites

How?

Get people to ask questions like "Anyone know of any good alternatives to (YOUR BRAND)?"

The key is to get people to repeatedly mention your brand

Same goes with blog comments

I've done this before and it works - you have to tweak to fit your brand and niche though

robin222 · Feb 1, 2021

blackbeans said:
Have you tried a CITATION campaign?

Basically blast out mentions of your brand via social media websites

How?

Get people to ask questions like "Anyone know of any good alternatives to (YOUR BRAND)?"

The key is to get people to repeatedly mention your brand

Same goes with blog comments

I've done this before and it works - you have to tweak to fit your brand and niche though

To what extent can you increase the search volume of your brand with this method?
Do mainly use facebook ads?

blackbeans · Feb 1, 2021

robin222 said:
To what extent can you increase the search volume of your brand with this method?
Do mainly use facebook ads?

For one of my projects I was able to grow by 300%

tazarbm · Feb 1, 2021

You could do this with crowdsearch, but I'm not sure if it works anymore

How can e-commerce sites expand brand search volume

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