How Bing Could Break SEO for Good

Right, I’m on my phone here so bear with any typos I make.

I’m guessing a lot of us have played around with the new GPT chat beta. It’s impressive stuff and it’s not even GPT4 yet.

Our immediate impulse is to look at how we can produce content with these tools and whether or not it’s worth the risk of search engines catching on.

But we could also look a bit beyond that. At a future that’s not very far away.

In fact, just today I was writing some code and forgot the syntax for what I needed. Rather than Google it, I gave the AI the code I need and it fixed it for me. No need to visit stackoverflow or a blog, the AI just fixed the code itself.

And this isn’t limited to coding.

Bing put a ton of money into OpenAI and watching it actually string a conversation and answer questions is crazy. We’re not that far from a Bing search result that doesn’t need to include websites at all. Just a conversation with an AI giving the answers.

Content sites, blogs or whatever you want to call them become obsolete.

Now this can’t replace every single niche. Sometimes human experience or a known brand would be valuable enough for a user to click on to a website.

But if you do plan to be in SEO in a couple of years, I’d pay attention to this. The industry is not going to stay the same, even outside of AI content production.

That's why we have to adapt to the times. If what you're saying will happen, then we will adapt. It could even open up new opportunities to make money.

Stitches and Burns said:

That's why we have to adapt to the times. If what you're saying will happen, then we will adapt. It could even open up new opportunities to make money.

Click to expand...

Absolutely.

Personally, I’m pivoting to focus on more specialized topics that require writers who actually know what they’re talking about.

I also think building a face and a brand (even a small one) can still be viable in some markets.

As a bonus, I think these things help in the short term too. So it’s not a complete departure from what I was doing.

I do think the days of chasing long tail keywords are numbered. I’m not cutting it out yet, but I don’t plan to start a new SEO project based entirely on that.

This would turn them into a publisher instead of a search engine.
It’s not going to happen.

I'm not worried because it's easy for the AI to autocomplete exact stuff like coding, but it won't be able to do the same for real life issues that humans need other human's help with. It took google / bing 30+ years of constant feeding on the content provided by millions of SEOs to make their AI capable of answering questions whose answers are always the same, but humanity evolves and changes every second, and I don't see the AI being "capable" of keeping up with our needs. Let's not forget that 15-20% of the queries typed into google by people are new, never typed before, and this has been going on for decades and it proves that our needs and wants do change all the time and I can't see a robot able to fulfil my needs in new niches.

The days of long tail keywords are not numbered

Will be as usual, something new has appeared and occupied its niche

TV appeared, but the theater did not disappear

https://www.blackhatworld.com/seo/seo-will-die-in-5-years.1457319/
You're welcome

OpenAI belongs to Bing? I only know Microsoft invested in this company and integrated with it for some kind.