If you offer coupons or incentives with your order (leave us a review and get a gift card or refund) it only takes one customer to complain and you are banned. Worse a lot of competitors will buy your product for research and to get amazon to say customers who bought your item also bought theirs. They will tell on you in a heartbeat.
As for the advice of not actually shipping anything. Amazon catches that. When a review is written amazon will track the shipment to see if the review is legitimate. If you use a gift card or even a real gift card the review will disappear. If you only write a verified review on a product and non verified on others it will disappear.
There is really only one legitimate way to do it.
Find people who are willing to buy your product for reviews ahead of time.
We have a network of around 400 verified USA reviewers who get paid when they buy our products and 25 when they write a review. So they use real personal CC numbers, have established amazon accounts. It costs us around $5000 bucks to get a product to have 400 good reviews. We do them drip by drip. Also increases rank.
You can try the guys Buy Amazon Reviews and get your listings flagged so all future reviews will get monitored. Or you can do the hard work to build up your own personal network.
We are in the health category. If someone is in a different category we are open to joining forces. Mainly so that week keep our reviewers happy with more income and more giveaway products.
Hi,
I think you made some good research about this topic already - good work.
A few questions popped up:
1. I think it is possible that you are going to be blackmailed by your own network members? Should be not so easy to verify so much different people in order to avoid being blackmailed from them later. Also they can complain to amazon if they change their opinion about doing such things.
2. It might be a risk to do everything with prepaid credit cards or gift cards, but it is also a risk to outsource such a high sensitive topic to so much external people?Also while you are recruting people you can be caught by amazon I think. I am sure that they are looking out for "hiring posts" a.s.o. , as they are doing everything to prevent fake reviews.
3. 400 reviewers sounds a lot in the first place, but in order to be careful they cannot review all your different products again and again. This would be also very flashy I think. Usually you can use each reviewer only 1 or 2 times in order to be on the safe side.
4. However my guess is that you are aware of these risks and have some ideas already to prevent against such things?
But I do not think that we can say so easily that doing everything with one agency who has fake accounts is a bad idea, it is also has some advantages.
Here is my opinion about this topic:
1. The technichal site (deleting cookies flash cookies and all other stuff or even better distribute the stored information to single accounts, provide exclusive ips for single accounts, provide fake adresses and ship out without tracking no, etc) is definetly possible. But it needs to be done by software and automatically, doing it manually is very unsafe and open for mistakes.
2. The real problem is the payment side (also if you think about the next years and not only about the next 3 days). Gift cards are extremely unsecure, as they can be tracked back easily by amazon. Second option is prepaid VCCs. They can be tracked also, but only back to the bank I think. The first four digits are uniqe to a bank. But if you use different banks for issuing the cards, it should be already harder for amazon to make a connection here. And if you have done the technical side perfect, they should not audit your account. I am pretty sure that they have automatic filters in the first place before humans are going to audit your account/listings carefully.
I have competitors with so much fake reviews, and so often only 1 review/ reviewer that I am pretty sure that they have developed efficient fake methods inhouse or together with an agency /software provider. But they are 100% not doing this with so much external people.
Some of their reviews stick since years.
Secondly they also push their listings all the time with so many fake purchases. One of my competitors has new products after a few days in the top ten (Which means at least 100 sales per day in my category) and keeps it there, and he also keeps writing reviews by himself all the time. It would requiere a network of 20 000 people and more to do it with external people which only can be highly unsecure.
So let's not suspend the inhouse or agency solution in the beginning. There are ways.
I am also highly interest in this topic and want to find a good solution, as this stupid review thing is really dangerous for business and a risk you can not calculate.
Really needs to be solved forever.
BTW I am new in the forum - hello to everyone