How are people putting their site URL on Blogspot dot com blogs

I was using Ahrefs to perform a link analysis of my site and that of my competitors. I noticed something weird about by competitor. They have hundreds of backlinks coming from blogspot subdomains (example: something dot blogspot dot com). I followed a few of those URLs and found that those links are not in comments. In fact, they are show up on the sidebar in form of the actual site URL. The site URL itself is the anchor text. I noticed this even for some of the biggest known brands like Healthline dot com.

I don't know how they are doing this. In fact, though those blogspot blogs look pretty shady, they have high page authority while some have very high domain authority as shown by Ahrefs. I don't know whether I made myself clear or not. So, I will put a screenshot hoping that it will not violate the rules of this forum.

If anyone has any idea of how this is happening, can you please explain?



I have noticed how my competitor is receiving/building thousands of these links and growing up in SERPs and even domain authority. They have 33000+ such backlinks. Some clarifications and insights will be helpful.

I think blogger has a good API. Maybe they've written their own bit to make these posts? This may also be from the fast indexing service they are using.

They own those expired web 2.0 with high authority

Salamouna said:

They own those expired web 2.0 with high authority

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Is that even possible? I mean, there are multiple websites from different niches. I don't think Healthline and Hindustan Times co-own those blogs. There are many such big brands on the same list. How can multiple brands own the same web 2.0 property?

A lot of these blogs are made as "link farms" for the other sites they link back to.

They like to throw in a few high DA/popular sites in with the bunch because "why would those sites ever try to increase their backlinks this way?" - to seem more legitimate, less of a link farm, and to boost their own ratings. Linking back to popular sites is good practise.
The popular sites don't do anything about it because it helps them. It's a mutual benefit between the two and they're far too massive on the internet to be affected by anyone trying to create BAD links to their site, even by a small drop on SERPs.

Piss said:

A lot of these blogs are made as "link farms" for the other sites they link back to.

They like to throw in a few high DA/popular sites in with the bunch because "why would those sites ever try to increase their backlinks this way?" - to seem more legitimate, less of a link farm, and to boost their own ratings. Linking back to popular sites is good practise.
The popular sites don't do anything about it because it helps them. It's a mutual benefit between the two and they're far too massive on the internet to be affected by anyone trying to create BAD links to their site, even by a small drop on SERPs.

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Well, that explains a part, but what still remains unanswered is that how come a site with no authority at one point, gets the URL up on those link farms and get thousands of backlinks to quickly grow its domain authority? I mean, what modus operandi are they using to put their links up there? Is there some sort of automation? Are they buying those links? What exactly are they doing?

I will be clear here. The competitor I am talking about here did at least two things to beat me and many others in the niche by doing two things:

1. Buy expired domains and perform a 301 redirect. I saw a sudden surge in his backlinks from Wikipedia because of one specific 301 redirect.
2. Those blogspot links - thousands of them - with high page authority.

I can understand that 301 redirect. I cannot understand how they are getting those blogspot links.

I am bothered because my site content is of very high quality with natural links (of course a few from Wikipedia, .edu, and some very high authority sites including many schools using my site for teaching) is drastically losing to that competitor. Not only the competitor uses spun content from competing sites (including mine), but also puts on factually incorrect information caused by such spinning and bot-based rephrasing. Only a few months, my site had a DA of 43 and that site's DA was 24. Now, with these 301 redirects and blogspot links, his domain authority stands at 72 while I gained only 1 point.

Apparently, Google is liking what they are doing. Google doesn't care about the content quality. Neither does it care about the page experience thing that they are bragging about in their algorithm. My site with all ads scores a perfect 100 in PageSpeed Insights, GTmetrix, etc. for both mobile and desktop. There is no CLS issue, no FCP issue, no FID issue - nothing! The competitor stands nowhere in terms of either content quality or page experience and yet, their organic traffic is increasing by leaps and bounds while Google is continuously pushing my site down.

I just don't get it! What's the point of hard work? May be, I will take the same route that competitor took!

Google doesn't care about the content quality.

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The more i am doing SEO, the more i believe this. Even non-readable content stuffed with longtail keywords with stronger link profile ( PBN, 301 ) outperform high quality articles with native links.

About that blogspot domain - i see that a lot acros all niches. Didnt study it much, but for me it seems like it had something to do with RSS feed.

Maybe they go for expired blogspot domains, and then grabs feeds from each other to boost strenght. Then just creating multiple new blogspots, add generated / spinned articles to had as much web 2.0 as possible, and then sell links, or use it for own moneysites.

It must be some kind of automation behind that for sure.

suportxd said:

The more i am doing SEO, the more i believe this. Even non-readable content stuffed with longtail keywords with stronger link profile ( PBN, 301 ) outperform high quality articles with native links.

About that blogspot domain - i see that a lot acros all niches. Didnt study it much, but for me it seems like it had something to do with RSS feed.

Maybe they go for expired blogspot domains, and then grabs feeds from each other to boost strenght. Then just creating multiple new blogspots, add generated / spinned articles to had as much web 2.0 as possible, and then sell links, or use it for own moneysites.

It must be some kind of automation behind that for sure.

Click to expand...

I'd sure like to know about that automation and apply it to my blog. This is outrageous! All these years of hard work and Google just picks the shady businesses! Or perhaps, I should also start something shady.