How agencies calculate their payment for running google ads?

katunar

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hello everyone, recently i asked the help of an expert to help me with the advertising of a store. the store was related to the internet station in greece. i told him that i can provide 10/day and he came up with a monthly payment for him of 700/month.So im really curious on how on earth did he come up with those calculations ?
 
In most times, it's not a calculation. 700/mo is a fair price for someone who knows what they're doing.
That campaign manager gave you the price by which he values his time and the value he can give you.
Your budget wasn't a factor here, and I can tell you that my minimum fee is higher than his.
If your budget was 20 or 200 a day it wouldn't have mattered most times. The fee usually increases in budgets exceeding 10K.
 
In most times, it's not a calculation. 700/mo is a fair price for someone who knows what they're doing.
That campaign manager gave you the price by which he values his time and the value he can give you.
Your budget wasn't a factor here, and I can tell you that my minimum fee is higher than his.
If your budget was 20 or 200 a day it wouldn't have mattered most times. The fee usually increases in budgets exceeding 10K.
I saw your message some days ago and i also had a small talk with the guy, so he expained me some things, and also did my research. Based on that he told me about the list of formoulas we can prepare ads but he mention somethiing about: target cost per quote. which i can't find...Its not typical like CPC for example what on earth is that ?
 
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