1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How accurate is G Analytics' Affinity Category?

Discussion in 'Making Money' started by cyrusdavirus, May 31, 2017.

Tags:
  1. cyrusdavirus

    cyrusdavirus Regular Member

    Joined:
    Aug 18, 2012
    Messages:
    496
    Likes Received:
    99
    Been trying to convert a health-related landing page for a few months. Come to check my analytics stat and discovered the Affinity Category tab. None of the categories indicate a health/fitness interest on my visitors. Maybe that's why conversion is poor. Making adjustments now.

    But the affinity category is new to me. What's your experience with it?
     
  2. blackbeans

    blackbeans Jr. VIP Jr. VIP

    Joined:
    Nov 29, 2008
    Messages:
    1,364
    Likes Received:
    239
    Occupation:
    Your Secret Weapon
    Home Page:
    It's GA's version of FB's like matching system

    It's currently clunky but I'm sure if they apply their Machine Learning/AI technology to it (like they did with RankBrain), it will get better.