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How accurate is Alexa ranking?

Discussion in 'BlackHat Lounge' started by Merylnoire, Feb 12, 2017.

  1. Merylnoire

    Merylnoire Jr. VIP Jr. VIP Premium Member

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    Hey Guys,

    How accurate is Alexa ranking? and how does it work? Someone told me it only basis its analytics from sites with alexa plug-ins installed in its browser. I think this is a complete BS, I see ranking do not match our Google Analytics. However, I do see that it gets updated periodically, and its too off from our current numbers. on GA.
     
  2. thaqu

    thaqu Registered Member

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    Hey, allow me to introduce you to our lord and savior, the one and only, The Big G... Google.
     
  3. CyberHour

    CyberHour Jr. VIP Jr. VIP

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    You better don't pay attention on the shitty Alexa :D
     
  4. Merylnoire

    Merylnoire Jr. VIP Jr. VIP Premium Member

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    Honestly, I used to think that...but I noticed it gets updated and close to accurate on our GA...off by small margin.
     
  5. noblesilence

    noblesilence Regular Member

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    Alexa ranking algorithm is different than google. google keep changing its algorithm to overcome scam. Alexa is outdated and its trust level has lower but still we can't avoid Alexa ranking and we can see some upgrade too.
     
  6. se900se

    se900se Jr. VIP Jr. VIP

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    Alexa is somewhat close to reality, but I wouldn't consider it as analytics source
    Alexa rank checked by ad networks when you joining them as a publisher, to check if the stats you say are true.
     
  7. Merylnoire

    Merylnoire Jr. VIP Jr. VIP Premium Member

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    I only use Alexa to spy on competitor :)
     
  8. se900se

    se900se Jr. VIP Jr. VIP

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    goodluck :)
     
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  9. Shaunm

    Shaunm Jr. VIP Jr. VIP

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    If its the Amazon thing I am thinking of then I think they get there data from people using the Alexa tool bar. It records what the small sample size of people with the tool bar or plugin installed visit and then presents those domains in the way it does.

    Personally, I think Alexa is an excellent source for finding new traffic leaking or parasite sources.
     
  10. jadsn

    jadsn Regular Member

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    I find Similar Web to be more accurate... and insightful.
     
  11. Merylnoire

    Merylnoire Jr. VIP Jr. VIP Premium Member

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    Thats what I tried to refute in my post. I am telling you to tool bar thing is a myth.
     
  12. Shaunm

    Shaunm Jr. VIP Jr. VIP

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  13. JustBeCool

    JustBeCool Newbie

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    I wouldnt trust it. you can see where competitors are getting traffic but the rank can be bought on here or fiverr with alexa traffic it'll go too your normal rank when you stop but i bet there are some who blast it often.
     
  14. ninjah42

    ninjah42 Registered Member

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    Alexa is pretty accurate
     
  15. Aty

    Aty Jr. VIP Jr. VIP

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