For a very new site I’d lean toward the homepage if the link is from a strong relevant site It can help establish overall authority and brand relevance If the article is highly relevant and has strong ranking potential though a deep link can make more sense Relevance should be the deciding factor
Homepage backlink or deep link to article for a new website?
- Thread starter Movementking
- Start date
Deny Smith
Registered Member
- Sep 24, 2024
- 60
- 12
For a brand new site,I had usually point that one strong backlink to the most relevant article, especially if it has real ranking potential. ReleVANCE + a natural contextual link can move the needle faster than sending everything to the homepage.
- May 27, 2016
- 11,449
- 2,609
Homepage is the best to put the Backlink on, because you will get a better boost.
contesthelper3
Newbie
- May 11, 2026
- 12
- 4
I would select the specific article when the link is highly relevant to my topic. For a new site, getting a backlink from a relevant page can help the article gain more visibility and authority. If there’s no strong topical relevance, I would choose the homepage instead.
AdMetricGeek
Newbie
- Apr 27, 2026
- 45
- 11
Use the homepage when the link is about your brand or overall website. If you are recommending a specific topic, send the link to the related article instead.
Altrawatch
Registered Member
- Jul 23, 2026
- 52
- 11
For a very new site I'd probably lean toward the page that is most relevant to the linking article if the backlink fits naturally with a strong article I'd rather send it there than force everything to the homepage relevance would be my main consideration