Homepage backlink or deep link to article for a new website?

Movementking

Regular Member

Aug 3, 2013

304

189

• Yesterday at 4:00 PM

• #1

I’m building backlinks for a very new niche site with little authority.
In the past, I always diversified: out of 10 backlinks, roughly 5 went to the homepage/domain/brand and 5 to inner pages.
This time I’m paying for just one backlink from a very well-known site in the same niche with a lot of organic traffic, so I want to choose carefully.
Would you point it to the homepage or to a specific article? Which option would you consider more valuable for a very new site with only a few backlinks, and why?

 

B

Blue Money

Registered Member

Oct 17, 2025

70

11

• Yesterday at 7:05 PM

• #2

For a new site I’d link to the strongest relevant article it gives that page direct value while staying highly relevant to the referring site...

 

tiiberius

Elite Member

Executive VIP

Jr. VIP

Sep 8, 2015

5,607

5,437

• Today at 2:45 AM

• #3

I would point it to homepage for overall boost.

Single link will probably not move the keyword to the top spots.

But targeting homepage can go a long way.

 

ads studio

Elite Member

Jr. VIP

Mar 2, 2021

4,129

1,229

• Today at 10:13 AM

• #4

i will point it to an article that have more internal links that way it will boost other pages on the site

 

D

Dairytony

Newbie

Aug 13, 2026

10

1

• Today at 10:22 AM

• #5

For a very new site I’d usually point a strong niche relevant backlink to the homepage to build overall authority and brand signals.

Once the site has a stronger foundation I’d use quality links toward specific articles to support individual rankings.

 

rankflowmedia

Newbie

Aug 8, 2026

22

4

• Today at 10:29 AM

• #6

For a brand new site, focusing on homepage backlinks first helps build overall domain authority, followed by deep links to top-performing content.

 

iFreelancer

Elite Member

Jr. VIP

Apr 19, 2014

2,111

955

• Today at 10:38 AM

• #7

It's obvious, most of them will say "homepage" when considering it's a new niche site. Do the same!

 

Proxy_Soxy

Newbie

Mar 7, 2026

16

7

• Today at 5:52 PM

• #8

I’d probably decide based on where the link is actually going to appear

If the surrounding content is clearly about one of your articles, I’d link that article. I wouldn’t force it to the homepage just because the site is new

 

Okkotsu Yuta

Newbie

Jun 15, 2026

4

1

• Today at 9:17 PM

• #9

Point it to a specific inner article every time for a brand new site, a link to a targeted article passes way more direct topical relevance and can rank that exact page fast