I am sure people have done and discussed this before, but I am not sure what keywords to search for.. I am building an e-commerce looking affiliate website using WPZonBuilder etc. The website is lepman. I cannot decide if I should just black seo the heck out of it and make some profit until google penalizes me or should I invest money and time writing up unique product descriptions and so on? Everyone is talking about how google is tracking down on affiliate sites, but when do they really catch up with you? 2 weeks? 2 months? What do you guys think? Oh yea, I own ScrapeBox and IBP. If I decide to go down the black hat path I will probably use these. Appreciated!