So I haven't done much PPC and not exactly sure how it works. I talked to a G representative even though I hate spending money on adwords but it's for a client. So she was trying to tell me that my ad won't be placed high and might not even show up if I don't match the competitors "budget". Not what they actually spend but their "budget". My client wants to spend $300 a month so $10 a day, for the market were in she is saying the competitors are spending $25/day or $750 a month. So I'm wondering if I should talk my client into spending more or if she is full of shit and just trying to get more money out of us. Not sure how it work.